Zapier

<!-- Generated by ExtractVibe — https://extractvibe.com/brand/zapier.com -->
<!-- Extracted: 2026-10-14T11:15:43.032Z | Schema: v1 | Quality: 65/100 -->
---
version: alpha
name: "Zapier"
description: "Zapier: Automate AI Workflows, Agents, and Apps presents a professional web presence."
colors:
  primary: "#ff4f00"
  tertiary: "#201515"
  neutral: "#36342e"
  surface: "#f8f4f0"
  on-surface: "#201515"
  on-surface-secondary: "#36342e"
  border: "#eceae3"
  surface-dark: "#201515"
typography:
  display-lg:
    fontFamily: "Degular Display"
    fontSize: "56px"
    fontWeight: "500"
    lineHeight: "56px"
  headline-lg:
    fontFamily: "Inter"
    fontSize: "12px"
    fontWeight: "400"
    lineHeight: "18px"
    letterSpacing: "0.48px"
  headline-md:
    fontFamily: "Inter"
    fontSize: "16px"
    fontWeight: "700"
    lineHeight: "20.8px"
  headline-sm:
    fontFamily: "Inter"
    fontSize: "14px"
    fontWeight: "600"
    lineHeight: "21px"
  body-md:
    fontFamily: "Inter"
    fontSize: "16px"
    fontWeight: "400"
rounded:
  sm: "4px"
  md: "6px"
  lg: "18px"
  full: "9999px"
spacing:
  base: "2px"
  xs: "1px"
  sm: "2px"
  md: "4px"
  lg: "6px"
  xl: "8px"
components:
  button-primary:
    backgroundColor: "#ff4f00"
    textColor: "#fffefb"
    rounded: "18px"
    padding: "6px 12px"
    fontSize: "14px"
    fontWeight: "600"
    borderColor: "#ff4f00"
    borderWidth: "1px"
  button-outline:
    textColor: "#201515"
    rounded: "4px"
    padding: "8px 16px"
    fontSize: "16px"
    fontWeight: "600"
    borderColor: "#201515"
    borderWidth: "1px"
  button-secondary:
    backgroundColor: "#fffefb"
    textColor: "#201515"
    rounded: "50%"
    padding: "0px"
    fontSize: "16px"
    fontWeight: "400"
    borderColor: "#dfdcd2"
    borderWidth: "1px"
---

# Zapier — Design System

## Overview

Zapier: Automate AI Workflows, Agents, and Apps presents a professional web presence.

Key characteristics: professional.

**Key characteristics:**

- Vibe — professional
- Design era — contemporary
- Emotional tone — professional
- Target audience — general audience
- Visual energy — 5/10 (moderate)

## Colors

The palette draws on 8 distinct colors observed across the site, organized into semantic roles below.

### Light mode

| Role | Hex | Name |
|------|-----|------|
| primary | `#ff4f00` | Orange Red |
| accent / tertiary | `#201515` | Near-Black |
| surface | `#f8f4f0` | White Smoke |
| background | `#fffefb` | White |
| text | `#201515` | Near-Black |
| secondary text | `#36342e` | Charcoal |
| border | `#eceae3` | Linen |
| muted | `#36342e` | Charcoal |

### Dark mode

| Role | Hex | Name |
|------|-----|------|
| surface | `#201515` | Near-Black |

## Typography

Type is set in Inter, Degular Display, Inter, with hierarchy expressed through size and weight contrast rather than family-switching.

### Font families

| Family | Role | Source | Weights |
|--------|------|--------|---------|
| Inter | body | self-hosted | 400, 600 |
| Degular Display | heading | self-hosted | 500 |
| Inter | heading | self-hosted | 400, 600, 700 |

### Type scale

| Role | Family | Size | Weight | Line height | Letter spacing |
|------|--------|------|--------|-------------|----------------|
| Display | Degular Display | 56px | 500 | 56px | — |
| Heading 2 | Inter | 12px | 400 | 18px | 0.48px |
| Heading 3 | Inter | 16px | 700 | 20.8px | — |
| Heading 4 | Inter | 14px | 600 | 21px | — |
| Body | Inter | 16px | 400 | — | — |

### Conventions

- Heading case — sentence-case

## Layout

- Base spacing unit — `2px`

## Elevation & Depth

### Shadows

| Context | Value |
|---------|-------|
| card | `rgb(32, 21, 21) 0px 0px 0px 1px` |
| dropdown | `rgba(0, 0, 0, 0.1) 0px 8px 32px 0px` |

## Shapes

Border-radius scale:

- `sm` — 4px
- `md` — 6px
- `lg` — 18px
- `full` — 9999px (pill / circular)

## Components

### Buttons

**Primary**

- Background — `#ff4f00`
- Text — `#fffefb`
- Radius — `18px`
- Padding — `6px 12px`
- Font size — `14px`
- Font weight — `600`
- Border — `1px solid #ff4f00`
- Sample copy — "Sign up"

**Outline**

- Text — `#201515`
- Radius — `4px`
- Padding — `8px 16px`
- Font size — `16px`
- Font weight — `600`
- Border — `1px solid #201515`
- Sample copy — "Log in"

**Secondary**

- Background — `#fffefb`
- Text — `#201515`
- Radius — `50%`
- Padding — `0px`
- Font size — `16px`
- Font weight — `400`
- Border — `1px solid #dfdcd2`

## Voice

### Tone (1–10 scale)

| Axis | Score | Lean |
|------|-------|------|
| Formal ↔ Casual | 5/10 | balanced |
| Playful ↔ Serious | 5/10 | balanced |
| Enthusiastic ↔ Matter-of-fact | 5/10 | balanced |
| Respectful ↔ Irreverent | 3/10 | respectful |
| Technical ↔ Accessible | 5/10 | balanced |

### Copywriting style

- Avg. sentence length — 12 words
- Vocabulary — moderate
- Jargon — some
- CTA style — direct

## Logos

| Type | Variant | Format | URL | Confidence |
|------|---------|--------|-----|------------|
| primary | — | svg | [link](https://img.loadlogo.com/zapier.com) | 100% |
| favicon | — | ico | [link](brands/zapier.com/logo-0.ico) | 95% |
| primary | color | svg | [link](brands/zapier.com/logo-1.svg) | 85% |
| primary | color | — | [link](brands/zapier.com/logo-2.png) | 85% |
| primary | color | svg | [link](brands/zapier.com/logo-3.svg) | 85% |
| primary | color | png | [link](brands/zapier.com/logo-4.png) | 85% |
| logomark | — | svg | [link](brands/zapier.com/logo-svg-5.svg) | 90% |

## Sources

- Official brand guidelines — https://zapier.com/press
- Live brand page — https://extractvibe.com/brand/zapier.com
- Raw JSON — https://extractvibe.com/api/brand/zapier.com
- DESIGN.md (this file) — https://extractvibe.com/api/brand/zapier.com/design.md
- Extracted — 2026-10-14T11:15:43.032Z
- Generator — ExtractVibe vv1
- Quality score — 65/100

npx @google/design.md lint DESIGN.md
npx @google/design.md export --format tailwind DESIGN.md