Color Palette
Colors
Typography
Fonts
Inter var
body
400
self-hosted
-system-ui, system-ui, sans-serif
Inter var
heading
670
700
720
self-hosted
-system-ui, system-ui, sans-serif
iaw-mono-var
mono
430
self-hosted
Inconsolata, Menlo, monospace
body
The quick brown fox
12pxh1
The quick brown fox
33.6pxh2
The quick brown fox
26.4pxh3
The quick brown fox
16.8pxh4
The quick brown fox
13.2pxh5
The quick brown fox
12pxVoice & Tone
Personality
Visual Energy
5/10
Design Era
contemporary
Emotional Tone
professional
Target Audience
general audience
<!-- Generated by ExtractVibe — https://extractvibe.com/brand/rsms.me -->
<!-- Extracted: 2026-09-24T09:51:29.340Z | Schema: v1 | Quality: 65/100 -->
---
version: alpha
name: "Raster example"
description: "Raster example presents a professional web presence."
colors:
neutral: "#787878"
surface: "#ffffff"
on-surface: "#000000"
typography:
display-lg:
fontFamily: "Inter var"
fontSize: "33.6px"
fontWeight: "720"
lineHeight: "36px"
letterSpacing: "-1.68px"
headline-lg:
fontFamily: "Inter var"
fontSize: "26.4px"
fontWeight: "700"
lineHeight: "36px"
letterSpacing: "-0.792px"
headline-md:
fontFamily: "Inter var"
fontSize: "16.8px"
fontWeight: "700"
lineHeight: "18px"
letterSpacing: "-0.336px"
headline-sm:
fontFamily: "Inter var"
fontSize: "13.2px"
fontWeight: "700"
lineHeight: "18px"
letterSpacing: "-0.1584px"
body-md:
fontFamily: "Inter var"
fontSize: "12px"
fontWeight: "400"
lineHeight: "18px"
letterSpacing: "-0.12px"
spacing:
base: "2px"
xs: "1px"
sm: "2px"
md: "4px"
lg: "6px"
xl: "8px"
---
# Raster example — Design System
## Overview
Raster example presents a professional web presence.
Key characteristics: professional.
**Key characteristics:**
- Vibe — professional
- Design era — contemporary
- Emotional tone — professional
- Target audience — general audience
- Visual energy — 5/10 (moderate)
## Colors
The palette draws on 10 distinct colors observed across the site, organized into semantic roles below.
### Light mode
| Role | Hex | Name |
|------|-----|------|
| background | `#ffffff` | White |
| text | `#000000` | Black |
| muted | `#787878` | Gray |
## Typography
Type is set in Inter var, Inter var, iaw-mono-var, with hierarchy expressed through size and weight contrast rather than family-switching.
### Font families
| Family | Role | Source | Weights |
|--------|------|--------|---------|
| Inter var | body | self-hosted | 400 |
| Inter var | heading | self-hosted | 670, 700, 720 |
| iaw-mono-var | mono | self-hosted | 430 |
### Type scale
| Role | Family | Size | Weight | Line height | Letter spacing |
|------|--------|------|--------|-------------|----------------|
| Display | Inter var | 33.6px | 720 | 36px | -1.68px |
| Heading 2 | Inter var | 26.4px | 700 | 36px | -0.792px |
| Heading 3 | Inter var | 16.8px | 700 | 18px | -0.336px |
| Heading 4 | Inter var | 13.2px | 700 | 18px | -0.1584px |
| Body | Inter var | 12px | 400 | 18px | -0.12px |
### Conventions
- Heading case — sentence-case
- Body line-height — 18px
- Monospace — iaw-mono-var
## Layout
- Base spacing unit — `2px`
## Voice
### Tone (1–10 scale)
| Axis | Score | Lean |
|------|-------|------|
| Formal ↔ Casual | 5/10 | balanced |
| Playful ↔ Serious | 5/10 | balanced |
| Enthusiastic ↔ Matter-of-fact | 5/10 | balanced |
| Respectful ↔ Irreverent | 3/10 | respectful |
| Technical ↔ Accessible | 5/10 | balanced |
### Copywriting style
- Avg. sentence length — 12 words
- Vocabulary — moderate
- Jargon — some
- CTA style — direct
## Logos
| Type | Variant | Format | URL | Confidence |
|------|---------|--------|-----|------------|
| primary | — | svg | [link](https://img.loadlogo.com/rsms.me) | 100% |
## Sources
- Official brand guidelines — https://presspage.com/blog/what-is-a-press-kit-and-what-should-be-in-yours-examples
- Live brand page — https://extractvibe.com/brand/rsms.me
- Raw JSON — https://extractvibe.com/api/brand/rsms.me
- DESIGN.md (this file) — https://extractvibe.com/api/brand/rsms.me/design.md
- Extracted — 2026-09-24T09:51:29.340Z
- Generator — ExtractVibe vv1
- Quality score — 65/100
145 lines · 3,749 bytesView raw
How to use this file
1. Save this file as DESIGN.md in your project root (sibling to README.md).
2. AI agents that read project files (Claude Code, Cursor, v0, Lovable, Bolt, Windsurf) will discover it automatically.
3. Validate or export tokens with the official CLI:
npx @google/design.md lint DESIGN.md npx @google/design.md export --format tailwind DESIGN.md
Developer Access
cURL
# Fetch the full brand kit
curl https://extractvibe.com/api/brand/rsms.me \
-H "x-api-key: ev_your_key"
# Export as CSS variables
curl https://extractvibe.com/api/extract/JOB_ID/export/css \
-H "x-api-key: ev_your_key"
# Export as Tailwind config
curl https://extractvibe.com/api/extract/JOB_ID/export/tailwind \
-H "x-api-key: ev_your_key"Extract your own brand kit
Get colors, fonts, voice, and personality from any website in seconds. Open source.