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Free Dating Site | New Zealand

nzldatinggo.com

“A functional, no-nonsense dating platform that prioritizes utility and directness over aesthetic flair. The brand feels utilitarian and accessible, using a standard web design language to facilitate serious relationship building without distraction.”

utilitarian
direct
accessible
functional
plain
serious
local
straightforward

Color Palette

Colors

#2f79a9

primary

#ffffff

background

#333333

text

#2f79a9

secondaryText

#2f79a9

muted

Typography

Fonts

Arial

body
400
600
system

Helvetica, sans-serif

Arial

heading
700
system

Helvetica, sans-serif

body

The quick brown fox

h1

The quick brown fox

Components

Design System

Start registration
primary
4px
#2f79a9#ffffff

Voice & Tone

Personality

Visual Energy

3/10

Design Era

flat-2.0

Emotional Tone

trustworthy-pragmatic

Target Audience

New Zealand locals and tourists seeking serious, long-term relationships or family-oriented partnerships, who prefer a straightforward, low-friction user experience.

Comparable Brands

Craigslist
eHarmony (early era)
Yahoo
LinkedIn (legacy)

Brand Rules

Dos & Don'ts

Do

  • Use Arial font family for all text; apply weight 700 for headings and 400/600 for body text.
  • Format all headings in sentence-case (e.g., 'Start a serious relationship') and keep body line-height at 20px.
  • Style primary buttons with background #2f79a9, white (#ffffff) text, 4px border-radius, 10px vertical/25px horizontal padding, and a 1px solid border of #2f79a9.
  • Maintain a flat design aesthetic: strictly avoid box-shadows and gradients on all UI elements.
  • Use a strict color palette: Primary #2f79a9 for interactive elements, #ffffff for backgrounds, and #333333 for body text.
  • Write copy using simple vocabulary with zero jargon, employing direct imperative verbs for CTAs (e.g., 'Join', 'Start').
  • Structure content with short, matter-of-fact sentences; avoid exclamations and emojis entirely.
  • Use a base spacing unit of 2px and maintain 4px border radii for all rounded elements to ensure visual consistency.

Don't

  • Do not use title case for headings; the brand strictly adheres to sentence-case.
  • Do not apply any box-shadows (drop shadows, inner shadows, or glows) to buttons, cards, or containers.
  • Do not use gradients (linear, radial, or conic) for backgrounds or buttons; keep fills solid.
  • Do not use serif fonts or non-system fonts; Arial is the exclusive typeface.
  • Do not use emojis, decorative icons, or illustrative graphics in marketing copy.
  • Do not use exclamations marks in headings or body text; maintain a calm, factual tone.
  • Do not use pill-shaped buttons (100% border-radius); stick to the 4px rounded rectangle style.
  • Do not use vibrant or neon accent colors; restrict the palette to the defined primary blue and neutral grays.

Design Assets

Visual Elements

NzlDatingGo - Free dating site in New Zealand
png250×40

DESIGN.md

AI-ready

Drop into any project root. Cursor, Claude Code, v0, Lovable, and other AI coding agents read this file to generate on-brand UI. Spec

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DESIGN.md not yet generated for this brand.
How to use this file

1. Save this file as DESIGN.md in your project root (sibling to README.md).

2. AI agents that read project files (Claude Code, Cursor, v0, Lovable, Bolt, Windsurf) will discover it automatically.

3. Validate or export tokens with the official CLI:

npx @google/design.md lint DESIGN.md
npx @google/design.md export --format tailwind DESIGN.md
Developer Access
cURL
# Fetch the full brand kit
curl https://extractvibe.com/api/brand/nzldatinggo.com \
  -H "x-api-key: ev_your_key"

# Export as CSS variables
curl https://extractvibe.com/api/extract/JOB_ID/export/css \
  -H "x-api-key: ev_your_key"

# Export as Tailwind config
curl https://extractvibe.com/api/extract/JOB_ID/export/tailwind \
  -H "x-api-key: ev_your_key"

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