The AI workspace that works for you. | Notion
“Notion projects a vibe of sophisticated efficiency and intelligent productivity, positioning itself as the indispensable AI-powered partner for modern teams. It combines a serious, technical approach to problem-solving with an accessible and slightly enthusiastic tone, aiming to empower users to achieve more with less effort.”
Comparable Brands
01 / Color Palette
Colors
Light Mode
#0075de
primary
#ffffff
background
#ffffff
surface
#040404
text
#ffffff
secondaryText
#000000
border
#000000
link
#ffffff
muted
#ff8b7c
accent
Dark Mode
#111111
text
02 / Typography
Fonts
Font Families
NotionInter
Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Helvetica, Apple Color Emoji, Arial, sans-serif, Segoe UI Emoji, Segoe UI Symbol
NotionInter
Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Helvetica, Apple Color Emoji, Arial, sans-serif, Segoe UI Emoji, Segoe UI Symbol
Type Scale
The quick brown fox
16pxThe quick brown fox
64pxThe quick brown fox
12pxThe quick brown fox
14px03 / Buttons
Button Styles
04 / Effects
Shadows & Gradients
Box Shadows
rgba(0, 0, 0, 0.04) 0px 4px 18px 0px, rgba(0, 0, 0, 0.027) 0px 2.025px 7.84688px 0px, rgba(0, 0, 0, 0.02) 0px 0.8px 2.925px 0px, rgba(0, 0, 0, 0.01) 0px 0.175px 1.04062px 0px
rgba(0, 0, 0, 0.08) 0px 20px 50px 0px, rgba(0, 0, 0, 0.04) 0px 6px 16px 0px
rgba(0, 0, 0, 0.03) 0px 3px 9px 0px, rgba(0, 0, 0, 0.016) 0px 0.7px 1.4625px 0px
rgba(0, 0, 0, 0) 0px 1px 0px 0px
Gradients
linear-gradient(rgba(255, 255, 255, 0), rgb(255, 255, 255))...
05 / Voice & Tone
Personality
06 / Brand Rules
Dos & Don'ts
Do
- Use NotionInter font family exclusively; apply NotionInter 700 for headings in sentence-case, and NotionInter 400 or 500 for body text with a 24px line-height.
- Primary call-to-action buttons must use a #0075de background with #ffffff text, 8px border-radius, and padding of 4px 14px.
- Secondary buttons should feature an #e6f3fe background with #005bab text, 10px border-radius, and padding of 10px 19px.
- Incorporate subtle, multi-layer shadows for depth on dropdowns (rgba(0, 0, 0, 0.04) 0px 4px 18px 0px, rgba(0, 0, 0, 0.027) 0px 2.025px 7.84688px) and modals (rgba(0, 0, 0, 0.08) 0px 20px 50px 0px, rgba(0, 0, 0, 0.04) 0px 6px 16px 0px).
- Utilize a limited color palette focusing on the primary #0075de, accent #ff8b7c, and neutral #ffffff and #040404 (light mode) or #111111 (dark mode) for text.
- Maintain a consistent border-radius system: small 4px, medium 10px, and large 12px for UI elements, with a base spacing unit of 2px.
- Employ action-oriented imperative verbs in CTAs, often paired with benefit-driven phrases, such as 'Get Notion free' or 'Request a demo'.
- Use the specific linear-gradient(rgba(255, 255, 255, 0), rgb(255, 255, 255)) for subtle background transitions or overlays where depth is desired.
Don't
- Avoid using any font families other than NotionInter; do not introduce serif fonts or highly decorative typefaces.
- Do not use emojis or exclamations in marketing copy or product descriptions; maintain a professional and matter-of-fact tone.
- Do not use title case for headings; all headings should adhere to sentence-case convention.
- Do not apply shadows to primary or secondary buttons; buttons should remain flat or use only a subtle border.
- Avoid overly playful or overly formal language; maintain a balance between serious and accessible, leaning towards a slightly enthusiastic tone (6/10).
- Do not use a monochrome color scheme; leverage the primary #0075de and accent #ff8b7c to add visual interest.
- Do not use excessive jargon; while some technical vocabulary is acceptable, ensure content remains largely accessible (7/10).
- Avoid sharp, unrounded corners; all interactive UI elements should feature a border-radius of at least 4px.
07 / Brand Vibe
Details
Design Era
contemporary-minimal
Emotional Tone
empowering-efficient
Target Audience
Teams and individuals seeking to optimize their workflows, automate tasks, and consolidate their digital workspace using advanced AI capabilities, particularly those in tech-forward or productivity-focused roles.
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