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netlify.com logo

Netlify

netlify.com

“Netlify projects a highly functional, developer-centric aesthetic that prioritizes clarity and speed over decorative flair. The brand feels like a precise engineering tool: clean, monochromatic, and grounded in technical reliability, using sharp geometric forms and dense typographic hierarchy to communicate efficiency.”

developer-first
utilitarian
monochromatic
precise
technical
efficient
modern-minimal

Color Palette

Colors

#ffffff

primary

#ffffff

background

#181a1c

text

#545a61

muted

Typography

Fonts

Instrument Sans

body
400
600
self-hosted

system-ui, Helvetica, sans-serif

Figtree

heading
700
800
self-hosted

system-ui, Helvetica, sans-serif

Martian Mono

heading
500
self-hosted

ui-monospace, Cascadia Code, Source Code Pro, Menlo, Consolas, DejaVu Sans Mono, monospace

Figtree

body
600
700
self-hosted

system-ui, Helvetica, sans-serif

Martian Mono

mono
400
self-hosted

ui-monospace, Cascadia Code, Source Code Pro, Menlo, Consolas, DejaVu Sans Mono, monospace

body

The quick brown fox

h1

The quick brown fox

h2

The quick brown fox

h3

The quick brown fox

h4

The quick brown fox

h5

The quick brown fox

Components

Design System

Skip to content
secondary
4px
#ffffff#181a1c
Sign up
outline
360px
fetch https://netlify.ai
ghost
360px
dropdown
box-shadow

color(srgb 0 0 0 / 0.07) 0px 16px 24px 0px, color(srgb 0 0 0 / 0.06) 0px 6px 30px 0px, color(srgb 0 0 0 / 0.1) 0px 8px 10px 0px

navigation
box-shadow

oklab(0 0 0 / 0) 0px 0px 0px 0px, oklab(0 0 0 / 0) 0px 0px 0px 0px

button
box-shadow

color(srgb 0 0 0 / 0.25) 0px 4px 12px 0px

Voice & Tone

Personality

Visual Energy

4/10

Design Era

contemporary-minimal

Emotional Tone

competent-reliable

Target Audience

Software engineers, developers, and technical founders who value speed, infrastructure reliability, and code-first workflows.

Comparable Brands

Vercel
Linear
Stripe
Figma

Brand Rules

Dos & Don'ts

Do

  • Use Figtree (700/800 weight) for all primary headings in sentence-case, and Instrument Sans (400/600) for body copy with a strict 24px line-height.
  • Apply Martian Mono (400 weight) exclusively for all code snippets, technical identifiers, and inline code elements.
  • Style primary action buttons (e.g., 'Sign up') as outline variants with 360px border-radius (pill shape), 10px vertical/17px horizontal padding, and #181a1c text color.
  • Style secondary buttons with a 4px border-radius, 8px/16px padding, #ffffff background, #181a1c text, and a specific shadow: color(srgb 0 0 0 / 0.25) 0px 4px 12px 0px.
  • Maintain a strictly monochromatic palette using #ffffff for backgrounds and #181a1c for primary text; avoid introducing vibrant accent colors in UI elements.
  • Use subtle, multi-layered shadows for floating elements like dropdowns (e.g., color(srgb 0 0 0 / 0.07) 0px 16px 24px 0px) to create depth without clutter.
  • Keep navigation and header elements flat with no shadows (oklab(0 0 0 / 0)), ensuring a clean, unobstructed top-of-page experience.
  • Use ghost buttons (360px radius, 10px/17px padding) for secondary actions like 'fetch https://netlify.ai' to maintain visual hierarchy without competing with primary CTAs.

Don't

  • Do not use gradients anywhere in the interface; the design relies on flat surfaces and subtle shadows for depth.
  • Do not use title case for headings; strictly adhere to sentence-case for all typographic hierarchy.
  • Do not use emoji in marketing copy or UI labels; the brand maintains a serious, technical tone with rare or no emoji usage.
  • Do not use serif fonts; the entire system is built on sans-serif (Instrument Sans, Figtree) and mono-spaced (Martian Mono) typefaces.
  • Do not apply heavy or colored shadows to buttons; use only the specified neutral black shadow with 25% opacity for secondary buttons.
  • Do not use sharp corners on interactive elements like 'Sign up' or ghost buttons; reserve 4px radius only for specific secondary UI components, using 360px for main actions.
  • Do not use excessive whitespace for the sake of minimalism; the layout is dense and information-rich, reflecting a tool-like utility.
  • Do not use bright or saturated colors for text or backgrounds; stick to the high-contrast black-and-white scheme to ensure readability and focus.

Design Assets

Visual Elements

Line drawing illustration of a code editor with HTML tags, multiple lines of code, and surrounding i
svg476×394
Line drawing illustration of a browser window containing connected elements - a chart showing upward
svg551×332
Line drawing illustration showing two overlapping circles with decorative clouds, one representing a
svg439×364
Powered by Onetrust
svg568×53
Company Logo
png2042×280

DESIGN.md

AI-ready

Drop into any project root. Cursor, Claude Code, v0, Lovable, and other AI coding agents read this file to generate on-brand UI. Spec

Download
DESIGN.md not yet generated for this brand.
How to use this file

1. Save this file as DESIGN.md in your project root (sibling to README.md).

2. AI agents that read project files (Claude Code, Cursor, v0, Lovable, Bolt, Windsurf) will discover it automatically.

3. Validate or export tokens with the official CLI:

npx @google/design.md lint DESIGN.md
npx @google/design.md export --format tailwind DESIGN.md
Developer Access
cURL
# Fetch the full brand kit
curl https://extractvibe.com/api/brand/netlify.com \
  -H "x-api-key: ev_your_key"

# Export as CSS variables
curl https://extractvibe.com/api/extract/JOB_ID/export/css \
  -H "x-api-key: ev_your_key"

# Export as Tailwind config
curl https://extractvibe.com/api/extract/JOB_ID/export/tailwind \
  -H "x-api-key: ev_your_key"

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