Melotto Group
melottogroup.com“Melotto Group projects a sophisticated, intellectual, and trustworthy presence, blending the authority of academic research with the clarity of modern corporate communication. The aesthetic is clean, structured, and understated, relying on deep navy tones and generous whitespace to convey precision and credibility.”
Color Palette
Colors
Typography
Fonts
Inter
sans-serif
Generalsans
sans-serif
The quick brown fox
14pxThe quick brown fox
64pxThe quick brown fox
56pxThe quick brown fox
48pxThe quick brown fox
40pxThe quick brown fox
32pxComponents
Design System
rgba(47, 42, 81, 0.08) 68px 68px 148px -24px
Voice & Tone
Personality
Visual Energy
Design Era
contemporary-minimal
Emotional Tone
trustworthy-premium
Target Audience
C-suite executives, marketing directors, and organizational leaders seeking high-level strategic communications, research-backed content, and clear messaging.
Comparable Brands
Brand Rules
Dos & Don'ts
Do
- Use Generalsans at 600 weight for all headings, strictly in sentence-case, to maintain a modern yet authoritative voice.
- Use Inter at weights 400, 500, and 600 for body copy, ensuring a consistent line-height of 20px for optimal readability.
- Apply the primary brand color #130b46 to all primary CTA buttons, using white (#ffffff) text, 8px border-radius, and 12px 24px padding.
- Style secondary buttons with a #f6f6f9 background, #130b46 text, 6px border-radius, and 10px 20px padding to create visual hierarchy.
- Use outline buttons for secondary actions like 'Get In Touch', featuring #130b46 text and borders with 8px border-radius and 8px 24px padding.
- Apply a subtle card shadow using rgba(47, 42, 81, 0.08) with an offset of 68px 68px 148px -24px to add depth without clutter.
- Maintain a strict flat design approach by avoiding all gradients, relying instead on solid color blocks and spacing for visual interest.
- Use light emoji usage and frequent exclamations sparingly in copy to inject approachability without undermining professional seriousness.
Don't
- Do not use title case for headings; the brand strictly adheres to sentence-case conventions.
- Do not use serif fonts; the brand is entirely sans-serif, utilizing Generalsans and Inter exclusively.
- Do not use vibrant or saturated accent colors; stick to the deep navy #130b46 and muted purple-grey #2f2a51.
- Do not use gradients on any UI elements or backgrounds; the design language is flat and solid.
- Do not use sharp 0px corners; minimum border radius is 6px for small elements and 8px for buttons/cards.
- Do not use excessive jargon; keep vocabulary moderate and accessible to ensure clarity for a broad executive audience.
- Do not use heavy or multi-layered shadows; limit shadows to the single specified card style to maintain a clean aesthetic.
- Do not use playful or irreverent tone; maintain a serious, matter-of-fact voice with high credibility.
Design Assets
Visual Elements
How to use this file
1. Save this file as DESIGN.md in your project root (sibling to README.md).
2. AI agents that read project files (Claude Code, Cursor, v0, Lovable, Bolt, Windsurf) will discover it automatically.
3. Validate or export tokens with the official CLI:
npx @google/design.md lint DESIGN.md npx @google/design.md export --format tailwind DESIGN.md
Developer Access
# Fetch the full brand kit
curl https://extractvibe.com/api/brand/melottogroup.com \
-H "x-api-key: ev_your_key"
# Export as CSS variables
curl https://extractvibe.com/api/extract/JOB_ID/export/css \
-H "x-api-key: ev_your_key"
# Export as Tailwind config
curl https://extractvibe.com/api/extract/JOB_ID/export/tailwind \
-H "x-api-key: ev_your_key"Extract your own brand kit
Get colors, fonts, voice, and personality from any website in seconds. Open source.

