b3.fun Brand Kit — Colors, Fonts, Voice

Color Palette

Colors

#d9d9d9

background

#000000

text

#d9d9d9

secondaryText

#000000

link

#d9d9d9

muted

#d9d9d9

border

Typography

Fonts

sans-serif

body

400

system

Helvetica Neue LT Pro 55 Roman

heading

400

self-hosted

Helvetica Neue LT Pro 55 Roman Placeholder, sans-serif

Helvetica Neue LT Pro 55 Roman

body

400

self-hosted

Helvetica Neue LT Pro 55 Roman Placeholder, sans-serif

body

The quick brown fox

12px

The quick brown fox

72px

The quick brown fox

28px

Voice & Tone

Personality

Visual Energy

4/10

Design Era

contemporary-minimal

Emotional Tone

visionary-authoritative

Target Audience

Web3 developers, blockchain architects, crypto investors, and founders building in the onchain economy.

Comparable Brands

Paradigm

a16z crypto

Optimism

Ethereum Foundation

Brand Rules

Dos & Don'ts

Do

Utilize a stark monochrome color palette with #d9d9d9 for backgrounds and #000000 for text in light mode, ensuring high contrast.
Employ 'Helvetica Neue LT Pro 55 Roman' for all headings and body text, maintaining a consistent weight of 400.
Format all headings in sentence-case, adhering to the 'Helvetica Neue LT Pro 55 Roman' font at 400 weight.
Structure copy using benefit-focused phrases in CTAs and employ rhetorical devices like repetition and tricolon for impact.
Maintain a base unit of 2px for all spacing and sizing, ensuring precise and consistent layout metrics.
Keep the design flat and minimal, avoiding any box-shadows or gradients for a clean, direct aesthetic.
Focus vocabulary on moderate technical terms, leaning towards heavy jargon when addressing the core technical audience.
Craft concise, impactful statements, exemplified by 'Three engines. one loop.' and 'Revenue flows back into the B3 token'.

Don't

Do not introduce any additional colors beyond the established monochrome palette of #d9d9d9 and #000000.
Avoid using any font families other than 'Helvetica Neue LT Pro 55 Roman' or the system sans-serif fallback.
Do not use title case or all caps for headings; strictly adhere to sentence-case.
Refrain from using emojis or exclamation marks in any copy, maintaining a serious and matter-of-fact tone.
Do not apply any box-shadows or gradients to elements; the design should remain flat.
Avoid complex visual effects or animations that deviate from the minimal and direct aesthetic.
Do not use casual or overly enthusiastic language; maintain a balance between playful and serious, leaning towards serious.
Do not deviate from the 2px base unit for spacing; all measurements must be multiples of 2px.

Design Assets