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primary buttons and 5.6px to secondary buttons; never use pill-shaped (50%) or sharp (0px) corners for interactive elements.","Maintain a flat design aesthetic: do not use box-shadows, gradients, or opacity layers for depth.","Use direct imperative verbs in copy (e.g., 'Say it', 'Join') and avoid exclamations or excessive emojis."],"donts":["Do not use serif fonts; the brand relies entirely on system-ui sans-serif.","Do not use title case for headings; the brand strictly uses sentence-case.","Do not apply box-shadows to any element; the design is strictly flat.","Do not use gradients; backgrounds and buttons must be solid hex colors.","Do not use bright white (#ffffff) for text; use #e8e8ea to reduce eye strain against the dark background.","Do not use rounded corners larger than 6.4px; the brand prefers subtle, technical rounding.","Do not use decorative illustrations or complex iconography; stick to functional UI elements.","Do not use casual or overly enthusiastic language; keep tone matter-of-fact and direct."],"source":"merged"},"vibe":{"summary":"RunMyB projects a stark, utilitarian aesthetic that prioritizes function over form, embodying a 'tool-first' philosophy. The brand feels serious and direct, using high-contrast monochrome visuals punctuated by a single aggressive orange accent to signal immediate action and existence.","tags":["utilitarian","minimalist","industrial","direct","high-contrast","functional","no-nonsense"],"visualEnergy":7,"designEra":"brutalist-minimal","comparableBrands":["Linear","Vercel","Figma (early)","Notion"],"emotionalTone":"authoritative-efficient","targetAudienceInferred":"Technical founders, developers, and product managers who value speed, control, and lack of friction over decorative design.","confidence":0.95},"officialGuidelines":{"discoveredUrl":"https://communities.howardhughes.com/media-kit-and-brand-style-guide/","hasOfficialKit":true,"guidelineRules":["Use the primary one-color logo featuring the full brand wordmark in either black or white.","Place the black logo only on light backgrounds.","Place the white logo only on dark backgrounds.","The core color palette consists of eight hues: White, Off-White, Concrete, Mist, Sky, Community Blue, Stone, and Graphite.","Use Georgia Pro for display and headlines.","Use RM Neue for body copy and details.","Use Georgia as the alternate for display and headlines when system applications or Microsoft Office limit typeface use.","Use Aptos as the alternate for body copy and details when system applications or Microsoft Office limit typeface use.","Always use 'Howard Hughes Communities™' on first reference and include the trademark symbol (™) where appropriate.","Continue using 'Howard Hughes Communities' throughout the document, including in headlines, subheads, and spokesperson titles.","Maintain consistent use of the full company name to distinguish it from Howard Hughes Holdings.","Do not shorten the company name to 'Howard Hughes'.","Do not use 'Howard Hughes®', 'HH Communities', 'Hughes Communities', or any other abbreviation or variation.","Use 'the Company' as an abbreviated reference only in rare cases where space constraints make repeated use of the full name impractical.","Use 'HHC' only when absolutely necessary due to character limits or formatting constraints; do not treat it as a standard external reference.","Always use the official community name (e.g., Bridgeland®, Summerlin®, Teravalis™, The Woodlands®, Ward Village®, Merriweather District, The Woodlands Hills®).","Refer to each community as a 'master planned community' without hyphens.","Include appropriate geographic context when referencing a community's location (e.g., 'The Woodlands, in the Greater Houston Region').","Do not append city/state formats directly to the community name (e.g., do not use 'Bridgeland, Texas')."]},"buttons":{"styles":[{"variant":"secondary","backgroundColor":"#14181d","textColor":"#e8e8ea","borderRadius":"0px 0px 5.6px","borderColor":"#6f7784","borderWidth":"1px","padding":"9.6px 16px","fontSize":"17.6px","fontWeight":400,"sampleText":"Skip to content","confidence":0.5},{"variant":"primary","backgroundColor":"#fd9a00","textColor":"#0b0d10","borderRadius":"6.4px","borderColor":"#0b0d10","padding":"12px 22.4px","fontSize":"17.6px","fontWeight":700,"sampleText":"Join the waitlist","confidence":0.85},{"variant":"outline","textColor":"#e8e8ea","borderRadius":"0px 3px 3px 0px","borderColor":"#e8e8ea","borderWidth":"0px 0px 0px 3px","padding":"5.6px 4px 6.4px 12px","fontSize":"14.08px","fontWeight":400,"sampleText":"Say it, and it exists — your business does more, you don't.","confidence":0.7}]},"effects":{"shadows":[],"gradients":[]},"designAssets":[],"ogImage":"https://runmyb.com/og.png","iconLibrary":null}