<!-- Generated by ExtractVibe — https://extractvibe.com/brand/michaelhill.com.au -->
<!-- Extracted: 2026-09-22T16:55:23.519Z | Schema: v1 | Quality: 65/100 -->
---
version: alpha
name: "Michael Hill Australia"
description: "Engagement Rings & Jewellery Store | Michael Hill Australia presents a professional web presence."
colors:
  primary: "#010101"
  tertiary: "#ecfac5"
  neutral: "#707172"
  surface: "#ecfac5"
  on-surface: "#282829"
  on-surface-secondary: "#707172"
  border: "#d1d3d4"
  error: "#ba2525"
  warning: "#ffc500"
  success: "#00944a"
  info: "#2f6bff"
  surface-dark: "#010101"
typography:
  display-lg:
    fontFamily: "PPFragment-GlareLight"
    fontSize: "52px"
    fontWeight: "300"
    lineHeight: "52px"
  headline-lg:
    fontFamily: "Söhne"
    fontSize: "18px"
    fontWeight: "700"
    lineHeight: "21.6px"
    letterSpacing: "0.32px"
  headline-md:
    fontFamily: "Söhne"
    fontSize: "18px"
    fontWeight: "700"
    lineHeight: "21.6px"
    letterSpacing: "0.32px"
  headline-sm:
    fontFamily: "Söhne"
    fontSize: "14px"
    fontWeight: "400"
    lineHeight: "16.8px"
    letterSpacing: "0.32px"
  body-md:
    fontFamily: "Söhne"
    fontSize: "14px"
    fontWeight: "400"
    lineHeight: "16.8px"
    letterSpacing: "0.32px"
spacing:
  base: "2px"
  xs: "1px"
  sm: "2px"
  md: "4px"
  lg: "6px"
  xl: "8px"
components:
  button-secondary:
    backgroundColor: "#010101"
    textColor: "#ffffff"
    rounded: "0px"
    padding: "4px 16px"
    fontSize: "14px"
    fontWeight: "400"
    borderColor: "#ffffff"
  button-outline:
    textColor: "#282829"
    rounded: "0px"
    padding: "0px 8px 0px 0px"
    fontSize: "14px"
    fontWeight: "400"
    borderColor: "#282829"
    borderWidth: "0px 1px 0px 0px"
---

# Michael Hill Australia — Design System

## Overview

Engagement Rings & Jewellery Store | Michael Hill Australia presents a professional web presence.

Key characteristics: professional.

**Key characteristics:**

- Vibe — professional
- Design era — contemporary
- Emotional tone — professional
- Target audience — general audience
- Visual energy — 5/10 (moderate)

## Colors

The palette draws on 28 distinct colors observed across the site, organized into semantic roles below.

### Light mode

| Role | Hex | Name |
|------|-----|------|
| primary | `#010101` | Black |
| accent / tertiary | `#ecfac5` | Light Goldenrod |
| surface | `#ecfac5` | Light Goldenrod |
| background | `#f4f4f4` | White Smoke |
| text | `#282829` | Charcoal |
| secondary text | `#707172` | Dim Gray |
| border | `#d1d3d4` | Light Gray |
| muted | `#707172` | Dim Gray |

### Dark mode

| Role | Hex | Name |
|------|-----|------|
| surface | `#010101` | Black |
| background | `#000000` | Black |
| border | `#010101` | Black |

### Semantic

| Role | Hex | Use |
|------|-----|-----|
| success | `#00944a` | Confirmations, positive states |
| warning | `#ffc500` | Caution, intermediate states |
| error | `#ba2525` | Failures, destructive actions |
| info | `#2f6bff` | Neutral information, tips |

## Typography

Type is set in Söhne, PPFragment-GlareLight, Söhne, with hierarchy expressed through size and weight contrast rather than family-switching.

### Font families

| Family | Role | Source | Weights |
|--------|------|--------|---------|
| Söhne | body | self-hosted | 400, 700 |
| PPFragment-GlareLight | heading | self-hosted | 300 |
| Söhne | heading | self-hosted | 400, 700 |

### Type scale

| Role | Family | Size | Weight | Line height | Letter spacing |
|------|--------|------|--------|-------------|----------------|
| Display | PPFragment-GlareLight | 52px | 300 | 52px | — |
| Heading 2 | Söhne | 18px | 700 | 21.6px | 0.32px |
| Heading 3 | Söhne | 18px | 700 | 21.6px | 0.32px |
| Heading 4 | Söhne | 14px | 400 | 16.8px | 0.32px |
| Body | Söhne | 14px | 400 | 16.8px | 0.32px |

### Conventions

- Heading case — uppercase
- Body line-height — 16.8px

## Layout

- Base spacing unit — `2px`

## Elevation & Depth

### Gradients

- `linear-gradient(rgba(0, 0, 0, 0), rgb(0, 0, 0))`

## Components

### Buttons

**Secondary**

- Background — `#010101`
- Text — `#ffffff`
- Radius — `0px`
- Padding — `4px 16px`
- Font size — `14px`
- Font weight — `400`
- Border — ` solid #ffffff`
- Sample copy — "Skip to Main Content"

**Outline**

- Text — `#282829`
- Radius — `0px`
- Padding — `0px 8px 0px 0px`
- Font size — `14px`
- Font weight — `400`
- Border — `0px 1px 0px 0px solid #282829`
- Sample copy — "Login"

## Voice

### Tone (1–10 scale)

| Axis | Score | Lean |
|------|-------|------|
| Formal ↔ Casual | 5/10 | balanced |
| Playful ↔ Serious | 5/10 | balanced |
| Enthusiastic ↔ Matter-of-fact | 5/10 | balanced |
| Respectful ↔ Irreverent | 3/10 | respectful |
| Technical ↔ Accessible | 5/10 | balanced |

### Copywriting style

- Avg. sentence length — 12 words
- Vocabulary — moderate
- Jargon — some
- CTA style — direct

## Logos

| Type | Variant | Format | URL | Confidence |
|------|---------|--------|-----|------------|
| primary | — | svg | [link](https://img.loadlogo.com/michaelhill.com.au) | 100% |
| favicon | — | ico | [link](brands/michaelhill.com.au/logo-0.ico) | 95% |
| primary | — | png | [link](brands/michaelhill.com.au/logo-1.png) | 85% |
| secondary | color | svg | [link](brands/michaelhill.com.au/logo-2.svg) | 85% |
| secondary | color | svg | [link](brands/michaelhill.com.au/logo-3.svg) | 85% |
| secondary | color | svg | [link](brands/michaelhill.com.au/logo-4.svg) | 85% |
| secondary | color | svg | [link](brands/michaelhill.com.au/logo-5.svg) | 85% |
| secondary | color | svg | [link](brands/michaelhill.com.au/logo-6.svg) | 85% |
| secondary | color | svg | [link](brands/michaelhill.com.au/logo-7.svg) | 85% |
| secondary | color | svg | [link](brands/michaelhill.com.au/logo-8.svg) | 85% |
| secondary | color | svg | [link](brands/michaelhill.com.au/logo-9.svg) | 85% |
| secondary | color | svg | [link](brands/michaelhill.com.au/logo-10.svg) | 85% |

## Sources

- Official brand guidelines — https://www.simpler.so/media-kit
- Live brand page — https://extractvibe.com/brand/michaelhill.com.au
- Raw JSON — https://extractvibe.com/api/brand/michaelhill.com.au
- DESIGN.md (this file) — https://extractvibe.com/api/brand/michaelhill.com.au/design.md
- Extracted — 2026-09-22T16:55:23.519Z
- Generator — ExtractVibe vv1
- Quality score — 65/100