<!-- Generated by ExtractVibe — https://extractvibe.com/brand/lexus-polska.pl -->
<!-- Extracted: 2026-11-07T17:57:48.332Z | Schema: v1 | Quality: 100/100 -->
---
version: alpha
name: "Lexus Polska: samochody hybrydowe i elektryczne"
description: "Lexus Polska projects a sophisticated and forward-thinking image, emphasizing comfort, performance, and cutting-edge hybrid technology. The brand communicates a serious yet accessible vision of the future of automotive, inviting customers to experience innovation firsthand."
colors:
  primary: "#00244d"
  tertiary: "#20365c"
  surface: "#f5f5f5"
  on-surface: "#1a1a1f"
typography:
  display-lg:
    fontFamily: "Nobel-Regular"
    fontSize: "44px"
    fontWeight: "400"
    lineHeight: "44px"
    letterSpacing: "1px"
  headline-lg:
    fontFamily: "Nobel-Regular"
    fontSize: "160px"
    fontWeight: "400"
    lineHeight: "160px"
    letterSpacing: "1px"
  headline-md:
    fontFamily: "Nobel-Light"
    fontSize: "32px"
    fontWeight: "400"
    lineHeight: "48px"
    letterSpacing: "1px"
  headline-sm:
    fontFamily: "Nobel Book"
    fontSize: "14.08px"
    fontWeight: "600"
    lineHeight: "21.12px"
  body-md:
    fontFamily: "Nobel Book"
    fontSize: "18px"
    fontWeight: "400"
    lineHeight: "30px"
    letterSpacing: "1px"
rounded:
  sm: "4px"
  lg: "22px"
  full: "9999px"
spacing:
  base: "2px"
  xs: "1px"
  sm: "2px"
  md: "4px"
  lg: "6px"
  xl: "8px"
components:
  button-primary:
    backgroundColor: "#00244d"
    textColor: "#ffffff"
    rounded: "22px"
    padding: "4px 20px"
    fontSize: "16px"
    fontWeight: "400"
    borderColor: "#ffffff"
  button-secondary:
    backgroundColor: "#f5f5f5"
    textColor: "#000000"
    rounded: "22px"
    padding: "10px 40px"
    fontSize: "16px"
    fontWeight: "400"
    borderColor: "#000000"
---

# Lexus Polska: samochody hybrydowe i elektryczne — Design System

## Overview

Lexus Polska design embodies a sophisticated, forward-thinking aesthetic, aligning with the Magician and Ruler archetypes. It projects an image of controlled innovation and refined power, comparable to the design systems of Audi, BMW, and Mercedes-Benz. The visual language is premium and futuristic, emphasizing the brand's commitment to advanced hybrid and electric vehicle technology. Comfort and performance are communicated through clean lines, precise layouts, and an overall sense of serene confidence. This is a design system built for clarity and impact, reflecting a serious yet accessible vision of automotive luxury.

The design is not ostentatious or overtly flashy. It avoids ephemeral trends and instead focuses on timeless elegance and functional beauty. There is no room for playful or whimsical elements; the tone remains consistently authoritative and aspirational. Unlike brands prioritizing raw ruggedness or extreme sportiness, Lexus Polska design prioritizes intelligent engineering and a seamless user experience, inviting engagement through understated excellence rather than aggressive declaration. The aesthetic is meticulously crafted to convey technological superiority and unparalleled comfort without resorting to visual clutter or unnecessary ornamentation.

**Key characteristics:**

- Vibe — premium, futuristic, sophisticated, innovative, performance, comfortable
- Archetypes — The Magician, The Ruler
- Comparable to — Audi, BMW, Mercedes-Benz, Volvo
- Design era — contemporary-minimal
- Emotional tone — trustworthy-innovative
- Target audience — Affluent individuals who value technological advancement, comfort, and performance in their vehicles, and are looking for a premium, future-oriented driving experience.
- Visual energy — 4/10 (moderate)

## Colors

The primary color, #00244d, anchors the Lexus Polska brand in deep sophistication and technological depth. This rich, dark blue evokes trust, authority, and a sense of premium quality, aligning with the brand's futuristic and innovative character. Paired with the pristine #ffffff surface color, the palette establishes a clean, high-contrast environment that signifies clarity, modernity, and luxurious simplicity. This limited, intentional color scheme reinforces the brand's commitment to cutting-edge technology and refined elegance, avoiding visual noise to project a focused, premium image.

### Light mode

| Role | Hex | Name |
|------|-----|------|
| primary | `#00244d` | Midnight Blue |
| accent / tertiary | `#20365c` | Dark Slate Gray |
| surface | `#f5f5f5` | White Smoke |
| background | `#ffffff` | White |
| text | `#1a1a1f` | Near-Black |

## Typography

The Nobel font family—Nobel Book, Nobel-Regular, and Nobel-Light—forms the backbone of the Lexus Polska typographic system. This selection communicates a precise, modern, and highly legible aesthetic, reinforcing the brand's sophisticated and innovative character. Nobel Book establishes a strong, authoritative voice for headlines and key information, while Nobel-Regular and Nobel-Light provide versatility for body copy and subtle details, maintaining clarity and elegance across all applications. The hierarchy is designed for immediate comprehension and effortless navigation, reflecting the brand's commitment to a comfortable and intuitive user experience.

### Font families

| Family | Role | Source | Weights |
|--------|------|--------|---------|
| Nobel Book | body | self-hosted | 400 |
| Nobel-Regular | heading | self-hosted | 400 |
| Nobel-Light | heading | self-hosted | 400 |
| Nobel Book | heading | self-hosted | 600 |
| Nobel Bold | body | self-hosted | 400 |
| Times New Roman | body | system | 400 |
| Nobel-Book | body | self-hosted | 400 |

### Type scale

| Role | Family | Size | Weight | Line height | Letter spacing |
|------|--------|------|--------|-------------|----------------|
| Display | Nobel-Regular | 44px | 400 | 44px | 1px |
| Heading 2 | Nobel-Regular | 160px | 400 | 160px | 1px |
| Heading 3 | Nobel-Light | 32px | 400 | 48px | 1px |
| Heading 4 | Nobel Book | 14.08px | 600 | 21.12px | — |
| Body | Nobel Book | 18px | 400 | 30px | 1px |

### Conventions

- Heading case — sentence-case
- Body line-height — 30px

## Layout

- Base spacing unit — `2px`

## Shapes

Border-radius scale:

- `sm` — 4px
- `lg` — 22px
- `full` — 9999px (pill / circular)

## Components

### Buttons

**Primary**

- Background — `#00244d`
- Text — `#ffffff`
- Radius — `22px`
- Padding — `4px 20px`
- Font size — `16px`
- Font weight — `400`
- Border — ` solid #ffffff`
- Sample copy — "Przejdź do nawigacji"

**Secondary**

- Background — `#f5f5f5`
- Text — `#000000`
- Radius — `22px`
- Padding — `10px 40px`
- Font size — `16px`
- Font weight — `400`
- Border — ` solid #000000`
- Sample copy — "Dowiedz się więcej"

## Do's and Don'ts

### Do

- Use Nobel-Regular, Nobel-Light, or Nobel Book (600 weight) for headings, always in sentence-case.
- Employ Nobel Book (400 weight), Nobel Bold (400 weight), or Times New Roman (400 weight) for body text, with a line-height of 30px.
- Primary brand color for backgrounds and key elements should be #00244d, with #20365c as an accent.
- Primary call-to-action buttons must use a #00244d background with #ffffff text, a 22px border-radius, and 4px 20px padding, with a #ffffff border.
- Secondary buttons should feature a #f5f5f5 background with #000000 text, a 22px border-radius, and 10px 40px padding, with a #000000 border.
- Maintain a clean, flat design aesthetic with no box-shadows or gradients.
- Utilize a base unit of 2px for all spacing, ensuring consistent visual rhythm.
- Apply border radii of either 4px (small) or 22px (large) for UI elements, leaning towards the larger 22px for buttons and prominent interactive elements.

### Don't

- Do not use title case or all caps for headings; all headings must be in sentence-case.
- Avoid the use of emojis or excessive exclamation marks in marketing copy; maintain a serious and professional tone.
- Do not introduce any box-shadows or gradients into the UI; the design should remain flat and clean.
- Do not deviate from the specified color palette of #00244d (primary), #20365c (accent), #ffffff (background), and #1a1a1f (text) for core brand elements.
- Do not use any font families other than Nobel Book, Nobel-Regular, Nobel-Light, Nobel Bold, or Times New Roman.
- Avoid overly casual or playful language; the brand maintains a serious and technical yet accessible voice.
- Do not use sharp, angular corners; all interactive elements should incorporate the specified border radii of 4px or 22px.

*Source — inferred*

## Voice

### Tone (1–10 scale)

| Axis | Score | Lean |
|------|-------|------|
| Formal ↔ Casual | 3/10 | formal |
| Playful ↔ Serious | 8/10 | serious |
| Enthusiastic ↔ Matter-of-fact | 4/10 | enthusiastic |
| Respectful ↔ Irreverent | 2/10 | respectful |
| Technical ↔ Accessible | 7/10 | accessible |

### Copywriting style

- Avg. sentence length — 7 words
- Vocabulary — moderate
- Jargon — none
- CTA style — action-oriented imperative verbs and product-focused discovery

### Sample copy

> Komfort, znakomite osiągi i supernowoczesny napęd hybrydowy.

> Wybierz Lexusa dla siebie, aby przekonać się, jak jeżdżą samochody przyszłości.

> Poznaj nową, premierową odsłonę kultowego Lexusa NX.

> Elitarny w każdym wymiarze

> Przestrzeń zachwytu

## Logos

| Type | Variant | Format | URL | Confidence |
|------|---------|--------|-----|------------|
| primary | — | svg | [link](https://img.loadlogo.com/lexus-polska.pl) | 100% |
| favicon | — | png | [link](brands/lexus-polska.pl/logo-0.png) | 95% |
| favicon | — | png | [link](brands/lexus-polska.pl/logo-1.png) | 95% |
| favicon | — | png | [link](brands/lexus-polska.pl/logo-2.png) | 95% |
| logomark | — | svg | [link](brands/lexus-polska.pl/logo-svg-3.svg) | 90% |
| logomark | — | svg | [link](brands/lexus-polska.pl/logo-svg-4.svg) | 90% |
| logomark | — | svg | [link](brands/lexus-polska.pl/logo-svg-5.svg) | 90% |
| logomark | — | svg | [link](brands/lexus-polska.pl/logo-svg-6.svg) | 90% |
| logomark | — | svg | [link](brands/lexus-polska.pl/logo-svg-7.svg) | 90% |
| logomark | — | svg | [link](brands/lexus-polska.pl/logo-svg-8.svg) | 90% |
| logomark | — | svg | [link](brands/lexus-polska.pl/logo-svg-9.svg) | 90% |
| logomark | — | svg | [link](brands/lexus-polska.pl/logo-svg-10.svg) | 90% |

## Sources

- Official brand guidelines — https://brandingstyleguides.com/guide/lexus/
- Live brand page — https://extractvibe.com/brand/lexus-polska.pl
- Raw JSON — https://extractvibe.com/api/brand/lexus-polska.pl
- DESIGN.md (this file) — https://extractvibe.com/api/brand/lexus-polska.pl/design.md
- Extracted — 2026-11-07T17:57:48.332Z
- Generator — ExtractVibe vv1
- Quality score — 100/100