<!-- Generated by ExtractVibe — https://extractvibe.com/brand/horaciolardies.com -->
<!-- Extracted: 2026-09-22T07:50:42.643Z | Schema: v1 | Quality: 65/100 -->
---
version: alpha
name: "Horacio Lardiés"
description: "Horacio Lardiés — Branding Architect presents a professional web presence."
colors:
  primary: "#006cff"
  tertiary: "#ff6767"
  surface: "#ffffff"
  on-surface: "#000000"
typography:
  display-lg:
    fontFamily: "Neue Haas Grotesk"
    fontSize: "40.824px"
    fontWeight: "400"
    lineHeight: "44.9064px"
    letterSpacing: "-1.06142px"
  body-md:
    fontFamily: "Inter"
    fontSize: "14.5px"
    fontWeight: "400"
    lineHeight: "23.925px"
rounded:
  md: "12947px"
  full: "9999px"
spacing:
  base: "2px"
  xs: "1px"
  sm: "2px"
  md: "4px"
  lg: "6px"
  xl: "8px"
components:
  button-primary:
    backgroundColor: "#ff6767"
    textColor: "#ffffff"
    rounded: "12947px"
    padding: "9.072px 19.44px"
    fontSize: "110.16px"
    fontWeight: "500"
    borderColor: "#ffffff"
  button-secondary:
    backgroundColor: "#000000"
    textColor: "#ffffff"
    rounded: "12947px"
    padding: "10.368px 23.328px"
    fontSize: "14.256px"
    fontWeight: "400"
    borderColor: "#ffffff"
---

# Horacio Lardiés — Design System

## Overview

Horacio Lardiés — Branding Architect presents a professional web presence.

Key characteristics: professional.

**Key characteristics:**

- Vibe — professional
- Design era — contemporary
- Emotional tone — professional
- Target audience — general audience
- Visual energy — 5/10 (moderate)

## Colors

The palette draws on 6 distinct colors observed across the site, organized into semantic roles below.

### Light mode

| Role | Hex | Name |
|------|-----|------|
| primary | `#006cff` | Dodger Blue |
| accent / tertiary | `#ff6767` | Tomato |
| background | `#ffffff` | White |
| text | `#000000` | Black |

## Typography

Type is set in Inter, Neue Haas Grotesk, Neue Haas Grotesk, with hierarchy expressed through size and weight contrast rather than family-switching.

### Font families

| Family | Role | Source | Weights |
|--------|------|--------|---------|
| Inter | body | self-hosted | 400 |
| Neue Haas Grotesk | heading | self-hosted | 400 |
| Neue Haas Grotesk | body | self-hosted | 500 |
| Monument Grotesk Mono Variable | body | self-hosted | 400 |

### Type scale

| Role | Family | Size | Weight | Line height | Letter spacing |
|------|--------|------|--------|-------------|----------------|
| Display | Neue Haas Grotesk | 40.824px | 400 | 44.9064px | -1.06142px |
| Body | Inter | 14.5px | 400 | 23.925px | — |

### Conventions

- Heading case — sentence-case
- Body line-height — 23.925px

## Layout

- Base spacing unit — `2px`

## Shapes

Border-radius scale:

- `md` — 12947px
- `full` — 9999px (pill / circular)

## Components

### Buttons

**Primary**

- Background — `#ff6767`
- Text — `#ffffff`
- Radius — `12947px`
- Padding — `9.072px 19.44px`
- Font size — `110.16px`
- Font weight — `500`
- Border — ` solid #ffffff`
- Sample copy — "→"

**Secondary**

- Background — `#000000`
- Text — `#ffffff`
- Radius — `12947px`
- Padding — `10.368px 23.328px`
- Font size — `14.256px`
- Font weight — `400`
- Border — ` solid #ffffff`
- Sample copy — "W"

## Voice

### Tone (1–10 scale)

| Axis | Score | Lean |
|------|-------|------|
| Formal ↔ Casual | 5/10 | balanced |
| Playful ↔ Serious | 5/10 | balanced |
| Enthusiastic ↔ Matter-of-fact | 5/10 | balanced |
| Respectful ↔ Irreverent | 3/10 | respectful |
| Technical ↔ Accessible | 5/10 | balanced |

### Copywriting style

- Avg. sentence length — 12 words
- Vocabulary — moderate
- Jargon — some
- CTA style — direct

## Logos

| Type | Variant | Format | URL | Confidence |
|------|---------|--------|-----|------------|
| primary | — | svg | [link](https://img.loadlogo.com/horaciolardies.com) | 100% |
| favicon | — | ico | [link](brands/horaciolardies.com/logo-0.ico) | 95% |

## Sources

- Official brand guidelines — https://www.publicisgroupe.com/en/media-kit
- Live brand page — https://extractvibe.com/brand/horaciolardies.com
- Raw JSON — https://extractvibe.com/api/brand/horaciolardies.com
- DESIGN.md (this file) — https://extractvibe.com/api/brand/horaciolardies.com/design.md
- Extracted — 2026-09-22T07:50:42.643Z
- Generator — ExtractVibe vv1
- Quality score — 65/100