{"meta":{"url":"https://goodto-go.com","domain":"goodto-go.com","extractedAt":"2026-11-05T13:31:31.198Z","schemaVersion":"v1","durationMs":15784,"extractionDepth":1,"qualityScore":90},"identity":{"brandName":"Good To-Go Dehydrated Meals and Backpacking Food","description":"Explore Good To-Go dehydrated backpacking and camping meals. Shop healthy, chef-crafted dehydrated food made for adventure, camping, and travel. Browse here.","archetypes":[{"name":"The Explorer","confidence":0.95},{"name":"The Everyman","confidence":0.7}]},"logos":[{"type":"primary","url":"https://img.loadlogo.com/goodto-go.com","originalUrl":"https://img.loadlogo.com/goodto-go.com","format":"svg","confidence":1,"source":"loadlogo"},{"type":"favicon","originalUrl":"//goodto-go.com/cdn/shop/files/GTG_G_favicon_8153e14d-2e4c-4515-b4ba-f85f65cb3bd2_32x32.png?v=1665603975","url":"brands/goodto-go.com/logo-0.png","format":"png","confidence":0.95},{"type":"primary","originalUrl":"https://goodto-go.com/cdn/shop/files/GTG_Logo_Primary_8264c6ec-a0d8-4ffb-b9a4-6b7ae74da710_120x.png?v=1735831627","url":"brands/goodto-go.com/logo-1.png","format":"png","variant":"color","confidence":0.85,"dimensions":{"width":120,"height":196}},{"type":"primary","originalUrl":"https://goodto-go.com/cdn/shop/files/GTG_Logo_Circle_With_Padding_66x.png?v=1735832590","url":"brands/goodto-go.com/logo-2.png","format":"png","variant":"color","confidence":0.85},{"type":"primary","originalUrl":"https://goodto-go.com/cdn/shop/files/GTG_Logo_Circle_With_Padding_90x.png?v=1735832590","url":"brands/goodto-go.com/logo-3.png","format":"png","variant":"color","confidence":0.85},{"type":"secondary","originalUrl":"https://goodto-go.com/cdn/shop/files/GTG_Circle_Logo_S22_400x.png?v=1665603971","url":"brands/goodto-go.com/logo-4.png","format":"png","confidence":0.85,"dimensions":{"width":100,"height":100}}],"colors":{"lightMode":{"primary":{"hex":"#00a88e","rgb":{"r":0,"g":168,"b":142},"name":"Dark Cyan","role":"primary","source":"computed: button-sample-0 background-color","confidence":1},"accent":{"hex":"#343434","rgb":{"r":52,"g":52,"b":52},"name":"Charcoal","role":"accent","source":"css-var: --gradient-base-accent-1","confidence":0.7},"background":{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"name":"White","role":"background","source":"computed: body background-color","confidence":0.85},"surface":{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"name":"White","role":"surface","source":"computed: section-sample-0 background-color","confidence":0.7999999999999999},"text":{"hex":"#000000","rgb":{"r":0,"g":0,"b":0},"name":"Black","role":"text","source":"computed: body color","confidence":0.75},"secondaryText":{"hex":"#343434","rgb":{"r":52,"g":52,"b":52},"name":"Charcoal","role":"secondaryText","source":"computed: text-sample-0 color","confidence":0.7},"muted":{"hex":"#343434","rgb":{"r":52,"g":52,"b":52},"name":"Charcoal","role":"muted","source":"computed: text-sample-0 color","confidence":0.7}},"darkMode":{"primary":{"hex":"#4c5d64","rgb":{"r":76,"g":93,"b":100},"name":"Dark Gray","role":"primary","source":"css-var: --brand-dark-grey","confidence":0.7}},"rawPalette":[{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"source":"computed: section-sample-1","name":"White"},{"hex":"#343434","rgb":{"r":52,"g":52,"b":52},"source":"computed: text-sample-0","name":"Charcoal"},{"hex":"#db2827","rgb":{"r":219,"g":40,"b":39},"source":"css-var: --gradient-base-accent-2","name":"Crimson"},{"hex":"#00a88e","rgb":{"r":0,"g":168,"b":142},"source":"computed: text-sample-4","name":"Dark Cyan"},{"hex":"#581249","rgb":{"r":88,"g":18,"b":73},"source":"css-var: --gradient-base-accent-4","name":"Charcoal"},{"hex":"#e6b022","rgb":{"r":230,"g":176,"b":34},"source":"css-var: --gradient-base-accent-5","name":"Goldenrod"},{"hex":"#c8602d","rgb":{"r":200,"g":96,"b":45},"source":"css-var: --brand-orange","name":"Dark Orange"},{"hex":"#f7f7f7","rgb":{"r":247,"g":247,"b":247},"source":"css-var: --brand-light-grey","name":"White Smoke"},{"hex":"#ebebeb","rgb":{"r":235,"g":235,"b":235},"source":"css-var: --brand-medium-grey","name":"Lavender"},{"hex":"#4c5d64","rgb":{"r":76,"g":93,"b":100},"source":"css-var: --brand-dark-grey","name":"Dark Gray"},{"hex":"#41797b","rgb":{"r":65,"g":121,"b":123},"source":"css-var: --brand-blue","name":"Dim Gray"},{"hex":"#9b9b9b","rgb":{"r":155,"g":155,"b":155},"source":"css-var: --brand-offwhite","name":"Dark Silver"},{"hex":"#000000","rgb":{"r":0,"g":0,"b":0},"source":"computed: button","name":"Black"},{"hex":"#69727b","rgb":{"r":105,"g":114,"b":123},"source":"computed: text-sample-2","name":"Dim Gray"}]},"typography":{"families":[{"name":"Nunito","role":"body","source":"self-hosted","weights":[400,700],"confidence":0.95},{"name":"Nunito","role":"heading","source":"self-hosted","weights":[700],"confidence":0.95},{"name":"Noto Sans","role":"body","source":"google-fonts","weights":[400,600],"fallbackStack":"sans-serif","confidence":0.85}],"scale":{"body":{"fontFamily":"Nunito","fontSize":"16px","fontWeight":400,"lineHeight":"24px","letterSpacing":"1.2px"},"h1":{"fontFamily":"Nunito","fontSize":"30px","fontWeight":700,"lineHeight":"0px","letterSpacing":"0.25px"},"h2":{"fontFamily":"Nunito","fontSize":"14px","fontWeight":700,"lineHeight":"21px","letterSpacing":"0.25px"},"h3":{"fontFamily":"Nunito","fontSize":"20px","fontWeight":700,"lineHeight":"26px","letterSpacing":"0.25px"},"h4":{"fontFamily":"Nunito","fontSize":"18px","fontWeight":700,"lineHeight":"23.4px","letterSpacing":"0.25px"}},"conventions":{"headingCase":"title-case","bodyLineHeight":"24px"}},"spacing":{"baseUnit":"2px","borderRadius":{"small":"2px","large":"5px"}},"assets":[],"voice":{"toneSpectrum":{"formalCasual":8,"playfulSerious":4,"enthusiasticMatterOfFact":5,"respectfulIrreverent":7,"technicalAccessible":9},"copywritingStyle":{"avgSentenceLength":6,"vocabularyComplexity":"simple","jargonUsage":"some","rhetoricalDevices":["repetition"],"ctaStyle":"action-oriented imperative verbs and product names"},"contentPatterns":{"headingCase":"title-case","emojiUsage":"none","exclamationFrequency":"rare","questionUsageInHeadings":false,"bulletPreference":false},"sampleCopy":["Real Food. Real Adventure.","Shop healthy, chef-crafted dehydrated food made for adventure, camping, and travel.","Get access to exclusive deals, recipes, stories, and new products.","Camp Meals For Any Adventure","From the backcountry to your"]},"rules":{"dos":["Use Nunito 700 for all headings, rendered in title-case.","Utilize Nunito 400 or Noto Sans 400 for body text, maintaining a line-height of 24px.","Employ the primary brand color #00a88e for key interactive elements and primary call-to-action backgrounds.","Design primary buttons with a #00a88e background, #000000 text, a 100% border-radius (pill-shaped), and a #000000 border.","Style secondary buttons with a #ffffff background, #343434 text, a 5px border-radius, a #f2f2f8 border, and a subtle shadow (rgba(25, 27, 30, 0.03) 0px 0px 5px 0px).","Maintain a simple and accessible vocabulary, avoiding excessive jargon despite the 'technical' leaning.","Use action-oriented imperative verbs for CTAs, often followed by product names or direct benefits.","Adhere to a minimal visual effects approach, with only subtle shadows on secondary buttons and no gradients.","Ensure all body copy is easily digestible and direct, reflecting the 'accessible' tone.","Use a base unit of 2px for consistent spacing and sizing throughout the interface."],"donts":["Avoid using emoji in any marketing or interface copy; the brand uses none.","Do not use exclamations frequently; they are rare in the brand's copy.","Do not incorporate gradients into any visual elements; the brand utilizes a flat color approach.","Refrain from using complex, multi-layer shadows; only a single, subtle shadow is present on secondary buttons.","Do not use sharp-cornered elements; border radii are either 2px, 5px, or 100% (pill-shaped).","Avoid overly playful or overly serious language; maintain a balanced, matter-of-fact yet accessible tone.","Do not deviate from the specified font families (Nunito and Noto Sans); no other font styles should be introduced.","Do not use a monochrome color palette; the brand uses a distinct primary, accent, and background color system.","Avoid lengthy, complex sentences in body copy; prioritize simple and direct communication."],"source":"inferred"},"vibe":{"summary":"Good To-Go projects a practical and trustworthy vibe, catering to adventurers who value quality and accessibility. The brand balances a serious approach to outdoor sustenance with an approachable, chef-crafted promise, emphasizing real food for real experiences.","tags":["adventure-ready","chef-crafted","accessible","trustworthy","practical","outdoorsy","reliable"],"visualEnergy":4,"designEra":"flat-2.0","comparableBrands":["REI","Patagonia","Backcountry.com","Mountain House"],"emotionalTone":"reliable-accessible","targetAudienceInferred":"Outdoor enthusiasts, campers, backpackers, and travelers who prioritize healthy, convenient, and high-quality food options for their adventures.","confidence":0.9},"officialGuidelines":{"discoveredUrl":null,"hasOfficialKit":false,"guidelineRules":[]},"buttons":{"styles":[{"variant":"primary","backgroundColor":"#00a88e","textColor":"#000000","borderRadius":"100%","borderColor":"#000000","padding":"0px","fontSize":"25px","fontWeight":400,"confidence":0.85},{"variant":"secondary","backgroundColor":"#ffffff","textColor":"#343434","borderRadius":"5px","borderColor":"#f2f2f8","borderWidth":"1px","padding":"5px 10px","fontSize":"16px","fontWeight":400,"boxShadow":"rgba(25, 27, 30, 0.03) 0px 0px 5px 0px","sampleText":"Bigger TextBigger Text","confidence":0.6}]},"effects":{"shadows":[{"value":"rgba(25, 27, 30, 0.03) 0px 0px 5px 0px","source":"button-sample-3","context":"button"}],"gradients":[]},"designAssets":[{"src":"https://goodto-go.com/cdn/shop/files/GTG_Logo_Primary_8264c6ec-a0d8-4ffb-b9a4-6b7ae74da710_120x.png?v=1735831627","alt":"Good To-Go","width":120,"height":196,"format":"png","context":"header"},{"src":"https://goodto-go.com/cdn/shop/files/GTG_Logo_Circle_With_Padding_66x.png?v=1735832590","alt":"Good To-Go","width":1593,"height":1593,"format":"png","context":"header"},{"src":"https://goodto-go.com/cdn/shop/files/GTG_Logo_Circle_With_Padding_90x.png?v=1735832590","alt":"Good To-Go","width":1593,"height":1593,"format":"png","context":"header"},{"src":"https://goodto-go.com/cdn/shop/files/COWBOY_533x.png?v=1769031506","alt":"Cowboy Casserole","width":327,"height":373,"format":"png","context":"body"},{"src":"https://goodto-go.com/cdn/shop/files/WHISKEY_533x.png?v=1769031357","alt":"Whiskey BBQ Pork","width":327,"height":373,"format":"png","context":"body"},{"src":"https://goodto-go.com/cdn/shop/files/PadThai_CUP_9055_Front_S25_v2_533x.png?v=1758572736","alt":"hover","width":327,"height":327,"format":"png","context":"body"},{"src":"https://goodto-go.com/cdn/shop/files/GTG_YellowWeekender_S25_533x.png?v=1740772356","alt":"The Vegan Weekender","width":327,"height":327,"format":"png","context":"body"},{"src":"https://goodto-go.com/cdn/shop/files/GTG_RancheroScramble_1065_Front_S25_533x.png?v=1731002092","alt":"Good To-Go Ranchero Scramble 6-pack bundle – egg-based breakfast pouch with red-orange label","width":327,"height":327,"format":"png","context":"body"},{"src":"https://goodto-go.com/cdn/shop/files/GTG_PeanutChickenSalad_1253_Front_S25_533x.png?v=1749498781","alt":"Good To-Go Peanut Chicken Salad single-serve pouch, high-protein cold soak meal for backpacking","width":327,"height":327,"format":"png","context":"body"},{"src":"https://goodto-go.com/cdn/shop/products/GTG_Risotto_Single_Front_S22_533x.png?v=1749651599","alt":"Good To-Go Mushroom Risotto single-serving pouch – creamy mushroom rice with gray label","width":327,"height":327,"format":"png","context":"body"}],"ogImage":"http://goodto-go.com/cdn/shop/files/GTG_Circle_Logo_S22.png?v=1665603971","iconLibrary":null}