<!-- Generated by ExtractVibe — https://extractvibe.com/brand/exploremedia.com -->
<!-- Extracted: 2026-10-06T13:55:25.215Z | Schema: v1 | Quality: 65/100 -->
---
version: alpha
name: "Home"
description: "Home - exploremedia presents a professional web presence."
colors:
  primary: "#f15a29"
  tertiary: "#f78da7"
  neutral: "#2ebd54"
  surface: "#ffffff"
  on-surface: "#0c304f"
  on-surface-secondary: "#2ebd54"
  border: "#abb8c3"
  link: "#0c304f"
typography:
  display-lg:
    fontFamily: "p22-mackinac-pro"
    fontSize: "56px"
    fontWeight: "600"
    lineHeight: "56px"
  headline-lg:
    fontFamily: "p22-mackinac-pro"
    fontSize: "42px"
    fontWeight: "600"
    lineHeight: "50.4px"
  headline-md:
    fontFamily: "p22-mackinac-pro"
    fontSize: "23px"
    fontWeight: "600"
    lineHeight: "27.6px"
  body-md:
    fontFamily: "gotham"
    fontSize: "16px"
    fontWeight: "400"
    lineHeight: "24px"
rounded:
  md: "100px"
  full: "9999px"
spacing:
  base: "2px"
  xs: "1px"
  sm: "2px"
  md: "4px"
  lg: "6px"
  xl: "8px"
components:
  button-outline:
    textColor: "#0c304f"
    rounded: "0px"
    padding: "10px"
    fontSize: "15px"
    fontWeight: "400"
    borderColor: "#0c304f"
    borderWidth: "0px 0px 0px 8px"
  button-primary:
    backgroundColor: "#f15a29"
    textColor: "#eeede0"
    rounded: "100px"
    padding: "12px 24px"
    fontSize: "15px"
    fontWeight: "600"
    borderColor: "#eeede0"
---

# Home — Design System

## Overview

Home - exploremedia presents a professional web presence.

Key characteristics: professional.

**Key characteristics:**

- Vibe — professional
- Design era — contemporary
- Emotional tone — professional
- Target audience — general audience
- Visual energy — 5/10 (moderate)

## Colors

The palette draws on 24 distinct colors observed across the site, organized into semantic roles below.

### Light mode

| Role | Hex | Name |
|------|-----|------|
| primary | `#f15a29` | Tomato |
| accent / tertiary | `#f78da7` | Hot Pink |
| background | `#ffffff` | White |
| text | `#0c304f` | Charcoal |
| secondary text | `#2ebd54` | Medium Sea Green |
| border | `#abb8c3` | Silver |
| link | `#0c304f` | Charcoal |
| muted | `#2ebd54` | Medium Sea Green |

## Typography

Type is set in gotham, p22-mackinac-pro, with hierarchy expressed through size and weight contrast rather than family-switching.

### Font families

| Family | Role | Source | Weights |
|--------|------|--------|---------|
| gotham | body | self-hosted | 400, 600 |
| p22-mackinac-pro | heading | self-hosted | 600 |

### Type scale

| Role | Family | Size | Weight | Line height | Letter spacing |
|------|--------|------|--------|-------------|----------------|
| Display | p22-mackinac-pro | 56px | 600 | 56px | — |
| Heading 2 | p22-mackinac-pro | 42px | 600 | 50.4px | — |
| Heading 3 | p22-mackinac-pro | 23px | 600 | 27.6px | — |
| Body | gotham | 16px | 400 | 24px | — |

### Conventions

- Heading case — title-case
- Body line-height — 24px

## Layout

- Base spacing unit — `2px`

## Shapes

Border-radius scale:

- `md` — 100px
- `full` — 9999px (pill / circular)

## Components

### Buttons

**Outline**

- Text — `#0c304f`
- Radius — `0px`
- Padding — `10px`
- Font size — `15px`
- Font weight — `400`
- Border — `0px 0px 0px 8px solid #0c304f`
- Sample copy — "exploreMedia in the News"

**Primary**

- Background — `#f15a29`
- Text — `#eeede0`
- Radius — `100px`
- Padding — `12px 24px`
- Font size — `15px`
- Font weight — `600`
- Border — ` solid #eeede0`
- Sample copy — "(334) 781-5080"

## Voice

### Tone (1–10 scale)

| Axis | Score | Lean |
|------|-------|------|
| Formal ↔ Casual | 5/10 | balanced |
| Playful ↔ Serious | 5/10 | balanced |
| Enthusiastic ↔ Matter-of-fact | 5/10 | balanced |
| Respectful ↔ Irreverent | 3/10 | respectful |
| Technical ↔ Accessible | 5/10 | balanced |

### Copywriting style

- Avg. sentence length — 12 words
- Vocabulary — moderate
- Jargon — some
- CTA style — direct

## Logos

| Type | Variant | Format | URL | Confidence |
|------|---------|--------|-----|------------|
| primary | — | svg | [link](https://img.loadlogo.com/exploremedia.com) | 100% |
| favicon | — | png | [link](brands/exploremedia.com/logo-0.png) | 95% |
| favicon | — | png | [link](brands/exploremedia.com/logo-1.png) | 95% |
| favicon | — | png | [link](brands/exploremedia.com/logo-2.png) | 95% |
| primary | — | png | [link](brands/exploremedia.com/logo-3.png) | 85% |
| secondary | — | png | [link](brands/exploremedia.com/logo-4.png) | 85% |

## Sources

- Official brand guidelines — https://dittoepr.com/how-to-build-a-social-media-brand-kit/
- Live brand page — https://extractvibe.com/brand/exploremedia.com
- Raw JSON — https://extractvibe.com/api/brand/exploremedia.com
- DESIGN.md (this file) — https://extractvibe.com/api/brand/exploremedia.com/design.md
- Extracted — 2026-10-06T13:55:25.215Z
- Generator — ExtractVibe vv1
- Quality score — 65/100