{"meta":{"url":"https://www.consularis.ai/","domain":"consularis.ai","extractedAt":"2026-11-05T17:41:18.895Z","schemaVersion":"v1","durationMs":15211,"extractionDepth":1,"qualityScore":90},"identity":{"brandName":"Consularis","description":"Consularis interviews the people who do the work and keeps one map of how your company really works, every step backed by what people said. Your process hub, kept up to date by your team.","archetypes":[{"name":"The Sage","confidence":0.9},{"name":"The Ruler","confidence":0.7}]},"logos":[{"type":"primary","url":"https://img.loadlogo.com/consularis.ai","originalUrl":"https://img.loadlogo.com/consularis.ai","format":"svg","confidence":1,"source":"loadlogo"},{"type":"favicon","originalUrl":"/assets/consularis-mark-BqnY8TdF.svg","url":"brands/consularis.ai/logo-0.svg","format":"svg","confidence":0.95},{"type":"favicon","originalUrl":"/favicon-512.png","url":"brands/consularis.ai/logo-1.png","format":"png","confidence":0.95,"dimensions":{"width":512,"height":512}},{"type":"favicon","originalUrl":"/apple-touch-icon.png","url":"brands/consularis.ai/logo-2.png","format":"png","confidence":0.95},{"type":"logomark","url":"brands/consularis.ai/logo-svg-3.svg","format":"svg","confidence":0.9},{"type":"logomark","url":"brands/consularis.ai/logo-svg-4.svg","format":"svg","confidence":0.9},{"type":"logomark","url":"brands/consularis.ai/logo-svg-5.svg","format":"svg","confidence":0.9}],"colors":{"lightMode":{"primary":{"hex":"#ff6b35","rgb":{"r":255,"g":107,"b":53},"name":"Tomato","role":"primary","source":"computed: button-sample-0 background-color","confidence":1},"accent":{"hex":"#ff6b35","rgb":{"r":255,"g":107,"b":53},"name":"Tomato","role":"accent","source":"css-var: --border-accent","confidence":0.9},"background":{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"name":"White","role":"background","source":"computed: body background-color","confidence":0.85},"surface":{"hex":"#faf9f5","rgb":{"r":250,"g":249,"b":245},"name":"Off-White","role":"surface","source":"computed: section-sample-0 background-color","confidence":0.7999999999999999},"text":{"hex":"#1c1b18","rgb":{"r":28,"g":27,"b":24},"name":"Near-Black","role":"text","source":"computed: body color","confidence":0.85},"secondaryText":{"hex":"#68645b","rgb":{"r":104,"g":100,"b":91},"name":"Dim Gray","role":"secondaryText","source":"computed: text-sample-1 color","confidence":0.7},"link":{"hex":"#1c1b18","rgb":{"r":28,"g":27,"b":24},"name":"Near-Black","role":"link","source":"computed: a color","confidence":0.85},"muted":{"hex":"#68645b","rgb":{"r":104,"g":100,"b":91},"name":"Dim Gray","role":"muted","source":"computed: text-sample-1 color","confidence":0.7},"border":{"hex":"#fde4d9","rgb":{"r":253,"g":228,"b":217},"name":"Misty Rose","role":"border","source":"inferred: light gray in palette","confidence":0.35}},"darkMode":{"muted":{"hex":"#f4f1e8","rgb":{"r":244,"g":241,"b":232},"name":"Linen","role":"muted","source":"css-var: --on-dark-muted","confidence":0.7}},"semantic":{"success":{"hex":"#27ae60","rgb":{"r":39,"g":174,"b":96},"name":"Medium Sea Green","role":"success","source":"css-var: --success","confidence":0.9},"warning":{"hex":"#d4a843","rgb":{"r":212,"g":168,"b":67},"name":"Goldenrod","role":"warning","source":"css-var: --warning","confidence":0.9},"error":{"hex":"#c0392b","rgb":{"r":192,"g":57,"b":43},"name":"Firebrick","role":"error","source":"css-var: --error","confidence":0.9},"info":{"hex":"#3d5fa8","rgb":{"r":61,"g":95,"b":168},"name":"Steel Blue","role":"info","source":"css-var: --info","confidence":0.9}},"rawPalette":[{"hex":"#ff6b35","rgb":{"r":255,"g":107,"b":53},"source":"computed: button-sample-1","name":"Tomato"},{"hex":"#f89f79","rgb":{"r":248,"g":159,"b":121},"source":"css-var: --orange-500","name":"Light Salmon"},{"hex":"#fbc6ac","rgb":{"r":251,"g":198,"b":172},"source":"css-var: --orange-300","name":"Peach"},{"hex":"#fde4d9","rgb":{"r":253,"g":228,"b":217},"source":"css-var: --orange-100","name":"Misty Rose"},{"hex":"#e85d28","rgb":{"r":232,"g":93,"b":40},"source":"computed: text-sample-4","name":"Tomato"},{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"source":"computed: button-sample-14","name":"White"},{"hex":"#faf9f5","rgb":{"r":250,"g":249,"b":245},"source":"computed: section-sample-4","name":"Off-White"},{"hex":"#f0eee7","rgb":{"r":240,"g":238,"b":231},"source":"css-var: --neutral-200","name":"Linen"},{"hex":"#e5e3dc","rgb":{"r":229,"g":227,"b":220},"source":"css-var: --neutral-300","name":"Gainsboro"},{"hex":"#d8d3c5","rgb":{"r":216,"g":211,"b":197},"source":"css-var: --neutral-400","name":"Light Gray"},{"hex":"#8c887d","rgb":{"r":140,"g":136,"b":125},"source":"css-var: --neutral-700","name":"Gray"},{"hex":"#68645b","rgb":{"r":104,"g":100,"b":91},"source":"computed: text-sample-1","name":"Dim Gray"},{"hex":"#1c1b18","rgb":{"r":28,"g":27,"b":24},"source":"computed: text-sample-0","name":"Near-Black"},{"hex":"#16203e","rgb":{"r":22,"g":32,"b":62},"source":"css-var: --dark-700","name":"Charcoal"},{"hex":"#0b1020","rgb":{"r":11,"g":16,"b":32},"source":"css-var: --dark-900","name":"Near-Black"},{"hex":"#f4f1e8","rgb":{"r":244,"g":241,"b":232},"source":"css-var: --on-dark-muted","name":"Linen"},{"hex":"#000000","rgb":{"r":0,"g":0,"b":0},"source":"css-var: --scrim","name":"Black"},{"hex":"#003399","rgb":{"r":0,"g":51,"b":153},"source":"css-var: --eu-blue","name":"Cobalt"},{"hex":"#ffcc00","rgb":{"r":255,"g":204,"b":0},"source":"css-var: --eu-yellow","name":"Gold"},{"hex":"#c0392b","rgb":{"r":192,"g":57,"b":43},"source":"css-var: --cat-4","name":"Firebrick"},{"hex":"#27ae60","rgb":{"r":39,"g":174,"b":96},"source":"css-var: --success","name":"Medium Sea Green"},{"hex":"#047857","rgb":{"r":4,"g":120,"b":87},"source":"css-var: --success-text","name":"Sea Green"},{"hex":"#d4a843","rgb":{"r":212,"g":168,"b":67},"source":"css-var: --cat-7","name":"Goldenrod"},{"hex":"#946200","rgb":{"r":148,"g":98,"b":0},"source":"css-var: --warning-text","name":"Brown"},{"hex":"#3d5fa8","rgb":{"r":61,"g":95,"b":168},"source":"css-var: --info","name":"Steel Blue"},{"hex":"#fde047","rgb":{"r":253,"g":224,"b":71},"source":"css-var: --highlight-mark","name":"Lemon"},{"hex":"#3b5bdb","rgb":{"r":59,"g":91,"b":219},"source":"css-var: --cat-2","name":"Royal Blue"},{"hex":"#2f9e44","rgb":{"r":47,"g":158,"b":68},"source":"css-var: --cat-3","name":"Sea Green"},{"hex":"#7048a8","rgb":{"r":112,"g":72,"b":168},"source":"css-var: --cat-5","name":"Rebecca Purple"},{"hex":"#1b9aaa","rgb":{"r":27,"g":154,"b":170},"source":"css-var: --cat-6","name":"Dark Cyan"},{"hex":"#d6336c","rgb":{"r":214,"g":51,"b":108},"source":"css-var: --cat-8","name":"Indian Red"},{"hex":"#6d4c2f","rgb":{"r":109,"g":76,"b":47},"source":"css-var: --cat-9","name":"Brown"},{"hex":"#4dabf7","rgb":{"r":77,"g":171,"b":247},"source":"css-var: --cat-10","name":"Cornflower Blue"},{"hex":"#b5179e","rgb":{"r":181,"g":23,"b":158},"source":"css-var: --cat-11","name":"Purple"},{"hex":"#6a9a2f","rgb":{"r":106,"g":154,"b":47},"source":"css-var: --cat-12","name":"Olive Drab"},{"hex":"#181611","rgb":{"r":24,"g":22,"b":17},"source":"css-var: --overlay-bg","name":"Near-Black"}]},"typography":{"families":[{"name":"Inter","role":"body","source":"self-hosted","weights":[400,500,600],"fallbackStack":"-apple-system, BlinkMacSystemFont, Segoe UI, system-ui, sans-serif","confidence":0.95},{"name":"Chillax","role":"heading","source":"self-hosted","weights":[600,700],"fallbackStack":"Chillax Variable, -apple-system, Segoe UI, system-ui, sans-serif","confidence":0.85},{"name":"ui-monospace","role":"heading","source":"system","weights":[600],"fallbackStack":"SF Mono, Menlo, Consolas, monospace","confidence":0.85},{"name":"Chillax","role":"body","source":"self-hosted","weights":[700],"fallbackStack":"Chillax Variable, -apple-system, Segoe UI, system-ui, sans-serif","confidence":0.85},{"name":"Arial","role":"body","source":"system","weights":[400],"confidence":0.85}],"scale":{"body":{"fontFamily":"Inter","fontSize":"16px","fontWeight":400,"lineHeight":"24px"},"h1":{"fontFamily":"Chillax","fontSize":"52px","fontWeight":600,"lineHeight":"59.8px","letterSpacing":"-1.04px"},"h2":{"fontFamily":"Chillax","fontSize":"40.8px","fontWeight":600,"lineHeight":"43.248px","letterSpacing":"-0.816px"},"h3":{"fontFamily":"Chillax","fontSize":"18.72px","fontWeight":700,"lineHeight":"28.08px"},"h4":{"fontFamily":"ui-monospace","fontSize":"11px","fontWeight":600,"lineHeight":"16.5px","letterSpacing":"0.88px","textTransform":"uppercase"}},"conventions":{"headingCase":"sentence-case","bodyLineHeight":"24px"}},"spacing":{"baseUnit":"2px","borderRadius":{"small":"6px","medium":"10px","large":"12px"}},"assets":[],"voice":{"toneSpectrum":{"formalCasual":3,"playfulSerious":9,"enthusiasticMatterOfFact":8,"respectfulIrreverent":2,"technicalAccessible":6},"copywritingStyle":{"avgSentenceLength":12,"vocabularyComplexity":"moderate","jargonUsage":"some","rhetoricalDevices":["repetition","rhetorical question"],"ctaStyle":"direct, action-oriented imperatives and informational links"},"contentPatterns":{"headingCase":"sentence-case","emojiUsage":"none","exclamationFrequency":"none","questionUsageInHeadings":false,"bulletPreference":false},"sampleCopy":["Your process hub, kept up to date by your team.","How your company works changes every week. Its documentation rarely keeps up.","You can't keep what was never written down. So we map it from what your people say, and keep it current with them.","Consularis interviews the people who do the work and turns what they say into one map of your company, with every process documented.","Every step backed by what people said"]},"rules":{"dos":["Utilize #ff6b35 as the primary accent color for key elements like primary buttons and highlights, ensuring high contrast against the #ffffff background.","Employ Chillax (weights 600, 700) for all headings, rendered in sentence-case, with ui-monospace (weight 600) as an alternative for specific heading contexts.","Use Inter (weights 400, 500, 600) for body text and general UI elements, maintaining a body line-height of 24px for readability.","Design primary CTA buttons with a #ff6b35 background, #ffffff text, 10px border-radius, and 7px 14px padding, with no visible shadow.","Incorporate subtle shadows for depth on interactive elements, specifically `color(srgb 0.109804 0.105882 0.0941176 / 0.09) 0px 1px 4px 0` for secondary buttons and `color(srgb 0.109804 0.105882 0.0941176 / 0.14) 0px 2px 8px 0` for more prominent interactive components.","Apply a consistent border-radius system: 6px for small elements, 10px for medium (like primary buttons), and 12px for larger components.","Maintain a clean, white (#ffffff) background for primary content areas, with #faf9f5 used for secondary background elements to provide subtle visual separation.","Use direct, action-oriented imperatives for CTAs, such as 'Book a demo', and informational links.","Incorporate a single, subtle radial gradient `radial-gradient(circle, color(srgb 0.407843 0.392157 0.356863 / 0.24) 0.75px, rg)` sparingly for background texture or subtle visual interest."],"donts":["Avoid using emoji or exclamations in any marketing copy or UI text, as the brand maintains a serious and matter-of-fact tone.","Do not use title case for headings; all headings should strictly adhere to sentence-case convention.","Refrain from using overly playful or casual language; the brand's tone is serious and accessible, not informal.","Do not introduce additional font families beyond Inter, Chillax, and ui-monospace to maintain typographic consistency.","Avoid sharp, unrounded corners; all interactive and structural elements should utilize the defined border-radius system (6px, 10px, 12px).","Do not use a monochrome color palette; leverage the #ff6b35 accent color to provide visual energy and highlight key information.","Do not apply heavy or multi-layer shadows on primary buttons; they should remain clean with no shadow, or a very subtle single layer if absolutely necessary for interaction states.","Avoid vague or indirect calls to action; all CTAs should be direct and clearly state the intended action.","Do not use complex or animated visual effects; the design should remain clean, functional, and focused on clarity."],"source":"inferred"},"vibe":{"summary":"Consularis projects a serious, matter-of-fact, and highly efficient personality, focused on practical solutions for complex organizational challenges. It's a brand that values clarity, accuracy, and direct communication, aiming to be the reliable, up-to-date source of truth for internal processes.","tags":["efficient","authoritative","direct","serious","practical","modern","structured","clear"],"visualEnergy":6,"designEra":"contemporary-functional","comparableBrands":["Asana","Notion","Monday.com","Jira","Confluence"],"emotionalTone":"trustworthy-efficient","targetAudienceInferred":"Operations managers, project managers, team leads, and executives in mid-to-large enterprises seeking to streamline and accurately document internal processes.","confidence":0.95},"officialGuidelines":{"discoveredUrl":null,"hasOfficialKit":false,"guidelineRules":[]},"buttons":{"styles":[{"variant":"primary","backgroundColor":"#ff6b35","textColor":"#ffffff","borderRadius":"10px","borderColor":"#ff6b35","borderWidth":"1px","padding":"7px 14px","fontSize":"12.8px","fontWeight":500,"sampleText":"Book a demo","confidence":0.95},{"variant":"outline","textColor":"#1c1b18","borderRadius":"50%","borderWidth":"1px","padding":"0px","fontSize":"13.3333px","fontWeight":400,"confidence":0.7},{"variant":"secondary","backgroundColor":"#faf9f5","textColor":"#1c1b18","borderRadius":"6px","borderColor":"#1c1b18","padding":"4px 8px","fontSize":"11px","fontWeight":600,"boxShadow":"color(srgb 0.109804 0.105882 0.0941176 / 0.09) 0px 1px 4px 0px","sampleText":"Split","confidence":0.6}]},"effects":{"shadows":[{"value":"color(srgb 1 1 1 / 0.35) 0px 1px 0px 0px inset","source":"header","context":"navigation"},{"value":"color(srgb 0.109804 0.105882 0.0941176 / 0.09) 0px 1px 4px 0px","source":"button-sample-4","context":"button"},{"value":"color(srgb 0.109804 0.105882 0.0941176 / 0.14) 0px 2px 8px 0px","source":"button-sample-14","context":"button"}],"gradients":[{"value":"radial-gradient(circle, color(srgb 0.407843 0.392157 0.356863 / 0.24) 0.75px, rgba(0, 0, 0, 0) 0.9px)","source":"section","context":"section"}]},"designAssets":[{"src":"https://www.consularis.ai/assets/team-paul-Di_dytZJ.webp","width":106,"height":106,"format":"webp","context":"body"},{"src":"https://www.consularis.ai/assets/team-alessio-BxIEbjTt.webp","width":106,"height":106,"format":"webp","context":"body"},{"src":"https://www.consularis.ai/assets/team-jin-VOZwW4d_.webp","width":106,"height":106,"format":"webp","context":"body"}],"ogImage":"https://www.consularis.ai/og-image.png","iconLibrary":{"name":"Lucide","confidence":0.95,"sampleIcons":["menu","chevron-down","languages","arrow-right","circle-play","check","chevron-left","chevron-right","user","file-text"],"source":"class-pattern"}}