<!-- Generated by ExtractVibe — https://extractvibe.com/brand/cecejewellery.com -->
<!-- Extracted: 2026-09-24T12:45:46.278Z | Schema: v1 | Quality: 65/100 -->
---
version: alpha
name: "Cece Jewellery"
description: "Cece Jewellery presents a professional web presence."
colors:
  primary: "#121212"
  tertiary: "#121212"
  neutral: "#121212"
  surface: "#ffffff"
  on-surface: "#383c3f"
  on-surface-secondary: "#121212"
  border: "#e9e9eb"
  link: "#383c3f"
typography:
  display-lg:
    fontFamily: "Clifton"
    fontSize: "35px"
    fontWeight: "400"
    lineHeight: "42.35px"
  headline-lg:
    fontFamily: "Domaine"
    fontSize: "35px"
    fontWeight: "300"
    lineHeight: "47px"
  headline-md:
    fontFamily: "Pitch"
    fontSize: "12px"
    fontWeight: "400"
    lineHeight: "17.52px"
    letterSpacing: "0.54px"
  headline-sm:
    fontFamily: "Clifton"
    fontSize: "26px"
    fontWeight: "400"
    lineHeight: "31.46px"
  body-md:
    fontFamily: "Assistant"
    fontSize: "16px"
    fontWeight: "400"
    lineHeight: "24px"
    letterSpacing: "0.6px"
rounded:
  sm: "2px"
  lg: "5px"
  full: "9999px"
spacing:
  base: "2px"
  xs: "1px"
  sm: "2px"
  md: "4px"
  lg: "6px"
  xl: "8px"
components:
  button-outline:
    textColor: "#3a3636"
    rounded: "5px"
    padding: "11.25px 18.75px"
    fontSize: "15px"
    fontWeight: "700"
    borderColor: "#f2f2eb"
    borderWidth: "2px"
  button-secondary:
    backgroundColor: "#f2f2eb"
    textColor: "#3a3636"
    rounded: "5px"
    padding: "11.25px 18.75px"
    fontSize: "15px"
    fontWeight: "700"
    borderWidth: "2px"
  button-ghost:
    textColor: "#383c3f"
    rounded: "2px"
    padding: "0px"
    fontSize: "15px"
    fontWeight: "400"
    borderColor: "#383c3f"
---

# Cece Jewellery — Design System

## Overview

Cece Jewellery presents a professional web presence.

Key characteristics: professional.

**Key characteristics:**

- Vibe — professional
- Design era — contemporary
- Emotional tone — professional
- Target audience — general audience
- Visual energy — 5/10 (moderate)

## Colors

The palette draws on 9 distinct colors observed across the site, organized into semantic roles below.

### Light mode

| Role | Hex | Name |
|------|-----|------|
| primary | `#121212` | Near-Black |
| accent / tertiary | `#121212` | Near-Black |
| surface | `#ffffff` | White |
| background | `#ffffff` | White |
| text | `#383c3f` | Charcoal |
| secondary text | `#121212` | Near-Black |
| border | `#e9e9eb` | Lavender |
| link | `#383c3f` | Charcoal |
| muted | `#121212` | Near-Black |

## Typography

Type is set in Assistant, Clifton, Domaine, with hierarchy expressed through size and weight contrast rather than family-switching.

### Font families

| Family | Role | Source | Weights |
|--------|------|--------|---------|
| Assistant | body | google-fonts | 400 |
| Clifton | heading | self-hosted | 400 |
| Domaine | heading | self-hosted | 300 |
| Pitch | heading | self-hosted | 400 |
| Pitch | body | self-hosted | 400, 700 |
| Domaine | body | self-hosted | 300 |

### Type scale

| Role | Family | Size | Weight | Line height | Letter spacing |
|------|--------|------|--------|-------------|----------------|
| Display | Clifton | 35px | 400 | 42.35px | — |
| Heading 2 | Domaine | 35px | 300 | 47px | — |
| Heading 3 | Pitch | 12px | 400 | 17.52px | 0.54px |
| Heading 4 | Clifton | 26px | 400 | 31.46px | — |
| Body | Assistant | 16px | 400 | 24px | 0.6px |

### Conventions

- Heading case — title-case
- Body line-height — 24px

## Layout

- Base spacing unit — `2px`

## Elevation & Depth

### Shadows

| Context | Value |
|---------|-------|
| element | `rgba(0, 0, 0, 0.13) 1px 0px 0px 0px inset, rgba(0, 0, 0, 0.13) -1px 0px 0px 0px inset, rgba(0, 0, 0, 0.17) 0px -1px 0px 0px inset, rgba(204, 204, 204, 0.5) 0px 1px 0px 0px inset, rgba(26, 26, 26, 0.24) 0px 12px 20px -8px` |
| element | `rgba(0, 0, 0, 0.2) 0px 2px 8px 0px` |
| button | `rgb(255, 255, 255) 0px 0px 0px 0px` |

## Shapes

Border-radius scale:

- `sm` — 2px
- `lg` — 5px
- `full` — 9999px (pill / circular)

## Components

### Buttons

**Outline**

- Text — `#3a3636`
- Radius — `5px`
- Padding — `11.25px 18.75px`
- Font size — `15px`
- Font weight — `700`
- Border — `2px solid #f2f2eb`
- Sample copy — "CUSTOMIZE"

**Secondary**

- Background — `#f2f2eb`
- Text — `#3a3636`
- Radius — `5px`
- Padding — `11.25px 18.75px`
- Font size — `15px`
- Font weight — `700`
- Sample copy — "ACCEPT ALL"

**Ghost**

- Text — `#383c3f`
- Radius — `2px`
- Padding — `0px`
- Font size — `15px`
- Font weight — `400`
- Border — ` solid #383c3f`
- Sample copy — "SHOP THE COLLECTION"

## Voice

### Tone (1–10 scale)

| Axis | Score | Lean |
|------|-------|------|
| Formal ↔ Casual | 5/10 | balanced |
| Playful ↔ Serious | 5/10 | balanced |
| Enthusiastic ↔ Matter-of-fact | 5/10 | balanced |
| Respectful ↔ Irreverent | 3/10 | respectful |
| Technical ↔ Accessible | 5/10 | balanced |

### Copywriting style

- Avg. sentence length — 12 words
- Vocabulary — moderate
- Jargon — some
- CTA style — direct

## Logos

| Type | Variant | Format | URL | Confidence |
|------|---------|--------|-----|------------|
| primary | — | svg | [link](https://img.loadlogo.com/cecejewellery.com) | 100% |
| favicon | — | png | [link](brands/cecejewellery.com/logo-0.png) | 95% |
| primary | — | png | [link](brands/cecejewellery.com/logo-1.png) | 85% |

## Sources

- Official brand guidelines — https://cecejewellery.com/?srsltid=AU7gw4XmjgMjGX0PMURAoURwvNOYthx0oqhiFiETZUQ4IqZpbfekIQoz
- Live brand page — https://extractvibe.com/brand/cecejewellery.com
- Raw JSON — https://extractvibe.com/api/brand/cecejewellery.com
- DESIGN.md (this file) — https://extractvibe.com/api/brand/cecejewellery.com/design.md
- Extracted — 2026-09-24T12:45:46.278Z
- Generator — ExtractVibe vv1
- Quality score — 65/100