{"meta":{"url":"https://bolt.new","domain":"bolt.new","extractedAt":"2026-07-11T01:19:25.541Z","schemaVersion":"v1","durationMs":27988,"extractionDepth":1,"qualityScore":100},"identity":{"brandName":"Bolt","description":"Build and scale high-performing websites & apps using your words. Join millions and start building today.","archetypes":[{"name":"The Creator","confidence":0.9},{"name":"The Sage","confidence":0.75}]},"logos":[{"type":"favicon","originalUrl":"/static/favicon.svg","url":"brands/bolt.new/logo-0.svg","format":"svg","confidence":0.95},{"type":"favicon","originalUrl":"/static/favicon-48x48.png","url":"brands/bolt.new/logo-1.png","format":"png","confidence":0.95,"dimensions":{"width":48,"height":48}},{"type":"favicon","originalUrl":"/static/favicon-96x96.png","url":"brands/bolt.new/logo-2.png","format":"png","confidence":0.95,"dimensions":{"width":96,"height":96}},{"type":"favicon","originalUrl":"/static/favicon-192x192.png","url":"brands/bolt.new/logo-3.png","format":"png","confidence":0.95,"dimensions":{"width":192,"height":192}},{"type":"favicon","originalUrl":"/static/apple-touch-icon.png","url":"brands/bolt.new/logo-4.png","format":"png","confidence":0.95,"dimensions":{"width":180,"height":180}}],"colors":{"lightMode":{"primary":{"hex":"#1488fc","rgb":{"r":20,"g":136,"b":252},"name":"Dodger Blue","role":"primary","source":"computed: button-sample-5 background-color","confidence":0.9380952380952381},"background":{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"name":"White","role":"background","source":"inferred: default white (body transparent)","confidence":0.6},"surface":{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"name":"White","role":"surface","source":"computed: section-sample-0 background-color","confidence":0.7999999999999999},"accent":{"hex":"#2ba6ff","rgb":{"r":43,"g":166,"b":255},"name":"Dodger Blue","role":"accent","source":"inferred: saturated non-primary","confidence":0.4}},"darkMode":{"background":{"hex":"#171719","rgb":{"r":23,"g":23,"b":25},"name":"Near-Black","role":"background","source":"computed: body background-color","confidence":0.75},"text":{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"name":"White","role":"text","source":"computed: body color","confidence":0.85}},"rawPalette":[{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"source":"inferred","name":"White"},{"hex":"#171719","rgb":{"r":23,"g":23,"b":25},"source":"computed: body","name":"Near-Black"},{"hex":"#1488fc","rgb":{"r":20,"g":136,"b":252},"source":"computed: button-sample-13","name":"Dodger Blue"},{"hex":"#2ba6ff","rgb":{"r":43,"g":166,"b":255},"source":"computed: button-sample-7","name":"Dodger Blue"},{"hex":"#101010","rgb":{"r":16,"g":16,"b":16},"source":"computed: button-sample-9","name":"Near-Black"}]},"typography":{"families":[{"name":"Inter","role":"body","source":"google-fonts","weights":[400,500,600],"confidence":0.95},{"name":"Inter Display","role":"heading","source":"self-hosted","weights":[700],"fallbackStack":"sans-serif","confidence":0.85},{"name":"Inter","role":"heading","source":"google-fonts","weights":[500],"confidence":0.95},{"name":"ui-monospace","role":"mono","source":"system","weights":[400],"fallbackStack":"SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New, monospace","confidence":0.85}],"scale":{"body":{"fontFamily":"Inter","fontSize":"16px","fontWeight":400,"lineHeight":"24px"},"h1":{"fontFamily":"Inter Display","fontSize":"48px","fontWeight":700,"lineHeight":"48px","letterSpacing":"-1.2px"},"h2":{"fontFamily":"Inter","fontSize":"30px","fontWeight":500,"lineHeight":"36px"},"h3":{"fontFamily":"Inter","fontSize":"18px","fontWeight":500,"lineHeight":"28px"}},"conventions":{"headingCase":"sentence-case","bodyLineHeight":"24px","codeFont":"ui-monospace"}},"spacing":{"baseUnit":"2px","borderRadius":{"small":"6px","medium":"8px","large":"9999px"}},"assets":[],"voice":{"toneSpectrum":{"formalCasual":8,"playfulSerious":6,"enthusiasticMatterOfFact":7,"respectfulIrreverent":5,"technicalAccessible":6},"copywritingStyle":{"avgSentenceLength":12,"vocabularyComplexity":"moderate","jargonUsage":"heavy","rhetoricalDevices":["imperative","contrast","repetition"],"ctaStyle":"direct action-oriented verbs"},"contentPatterns":{"headingCase":"sentence-case","emojiUsage":"none","exclamationFrequency":"rare","questionUsageInHeadings":true,"bulletPreference":true},"sampleCopy":["What will you build today?","Create stunning apps & websites by chatting with AI.","Bolt does the heavy lifting for you, so you can focus on your vision instead of fighting errors.","Stop building from scratch. Start building on-brand.","No more juggling platforms or guessing which agent to use."]},"rules":{"dos":["Use Inter 700 (self-hosted) for main headings in sentence-case, and Inter 400/500/600 for body text with a strict 24px line-height.","Apply primary action buttons with background #1488fc, text #f3f0f5, 6px border-radius, and 10px horizontal padding; ensure no shadow is applied.","Use ui-monospace (system font) for all code snippets and technical data to maintain a native, lightweight feel.","Maintain a flat design aesthetic: avoid all box-shadows (rgba(0,0,0,0) 0px 0px 0px 0px) and rely on high-contrast borders or subtle gradients for separation.","Utilize the accent color #2ba6ff for secondary highlights or hover states, keeping the primary palette limited to #1488fc, #2ba6ff, #ffffff, and #171719.","Implement subtle linear gradients (oklch space, white at 15% opacity) only on dark mode backgrounds to add depth without clutter.","Keep button borders sharp at 6px radius; avoid pill-shaped (9999px) buttons except for specific tag or badge elements.","Write copy using direct imperative verbs (e.g., 'Build', 'Create') and avoid exclamations or emojis to maintain a professional, matter-of-fact tone."],"donts":["Do not use Title Case for headings; strictly adhere to sentence-case to align with the brand's modern, understated voice.","Do not apply drop shadows or blurs to interactive elements like buttons or cards; the brand is flat and lightweight.","Do not use serif fonts or decorative typefaces; the entire system relies on Inter and ui-monospace.","Do not use emoji in any marketing copy or UI labels; the brand maintains a clean, text-only aesthetic for communication.","Do not use bright reds, greens, or yellows; restrict the color palette to blues, whites, and dark grays (#171719).","Do not use 0px border-radius on primary buttons; maintain the consistent 6px rounding for all interactive controls.","Do not use heavy, multi-layered shadows; if depth is needed, use subtle opacity gradients or border colors instead.","Do not use formal, verbose language; keep vocabulary moderate and jargon heavy only where technically necessary for the developer audience."],"source":"inferred"},"vibe":{"summary":"Bolt AI projects a sleek, developer-centric aesthetic that balances technical precision with modern minimalism. The brand feels efficient and direct, utilizing a clean monochrome base punctuated by vibrant blue accents to signal action and innovation. It avoids clutter, focusing on clarity and speed to empower users to build without friction.","tags":["developer-first","minimalist","efficient","modern","technical","clean","direct","sleek"],"visualEnergy":7,"designEra":"contemporary-minimal","comparableBrands":["Vercel","Linear","Stripe","Figma"],"emotionalTone":"efficient-confident","targetAudienceInferred":"Developers, designers, and founders who value speed, technical capability, and clean interfaces over decorative elements.","confidence":0.95},"officialGuidelines":{"discoveredUrl":"https://www.bolt.com/media-kit","hasOfficialKit":true,"guidelineRules":[]},"buttons":{"styles":[{"variant":"secondary","backgroundColor":"#ffffff","textColor":"#ffffff","borderRadius":"0px","borderColor":"#e5e7eb","padding":"0px","fontSize":"24px","fontWeight":400,"confidence":0.6},{"variant":"outline","textColor":"#fffefe","borderRadius":"6px","borderColor":"#ffffff","borderWidth":"1px","padding":"0px 10px","fontSize":"12px","fontWeight":500,"boxShadow":"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px","sampleText":"Sign in","confidence":0.7},{"variant":"primary","backgroundColor":"#1488fc","textColor":"#f3f0f5","borderRadius":"6px","borderColor":"#e5e7eb","padding":"0px 10px","fontSize":"12px","fontWeight":500,"boxShadow":"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px","sampleText":"Get started","confidence":0.95}]},"effects":{"shadows":[{"value":"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px","source":"[class*=\"shadow\"]","context":"element"}],"gradients":[{"value":"linear-gradient(to right bottom in oklch, rgba(255, 255, 255, 0.15) 0%, rgba(0, 0, 0, 0) 50%, rgba(17, 17, 20, 0.9) 100%)","source":"[class*=\"gradient\"]","context":"[class*=\"gradient\"]"}]},"designAssets":[{"src":"https://bolt.new/static/marketing/homepage/value/glow.svg","width":44,"height":170,"format":"svg","context":"body"},{"src":"https://bolt.new/static/marketing/homepage/value/your-1.svg","alt":"your","width":243,"height":84,"format":"svg","context":"body"},{"src":"https://bolt.new/static/marketing/homepage/features/unlimited-db.svg","width":557,"height":222,"format":"svg","context":"body"},{"src":"https://bolt.new/static/marketing/homepage/features/auth.svg","width":418,"height":470,"format":"svg","context":"body"},{"src":"https://bolt.new/static/marketing/homepage/features/seo.svg","width":831,"height":732,"format":"svg","context":"body"},{"src":"https://bolt.new/static/marketing/homepage/features/publish.svg","width":517,"height":257,"format":"svg","context":"body"},{"src":"https://bolt.new/static/marketing/homepage/features/divider.svg","alt":"Divider","width":1182,"height":67,"format":"svg","context":"body"},{"src":"https://bolt.new/static/marketing/homepage/personas/pm.svg","width":669,"height":443,"format":"svg","context":"body"},{"src":"https://bolt.new/static/marketing/homepage/personas/entrepreneurs.svg","width":669,"height":443,"format":"svg","context":"body"},{"src":"https://bolt.new/static/marketing/homepage/personas/marketers.svg","width":669,"height":443,"format":"svg","context":"body"}],"ogImage":"https://bolt.new/static/social_preview_index.jpg","iconLibrary":{"name":"Heroicons","confidence":0.95,"sampleIcons":[],"source":"class-pattern"}}