<!-- Generated by ExtractVibe — https://extractvibe.com/brand/bigbrainbox.io -->
<!-- Extracted: 2026-11-04T06:33:42.885Z | Schema: v1 | Quality: 100/100 -->
---
version: alpha
name: "Hands on learning activities"
description: "Big Brain Box exudes a playful yet purposeful energy, aiming to spark curiosity and creativity in children through engaging, hands-on learning. The brand feels approachable and enthusiastic, balancing a fun aesthetic with a clear commitment to educational growth."
colors:
  primary: "#f15e22"
  secondary: "#e9e6ed"
  tertiary: "#720eec"
  neutral: "#212121"
  surface: "#ffffff"
  on-surface: "#222222"
  on-surface-secondary: "#333333"
  border: "#222222"
  link: "#f15e22"
typography:
  display-lg:
    fontFamily: "Montserrat"
    fontSize: "56px"
    fontWeight: "600"
    lineHeight: "64.4px"
    letterSpacing: "-1.12px"
  headline-lg:
    fontFamily: "Montserrat"
    fontSize: "13.6px"
    fontWeight: "600"
    lineHeight: "19.04px"
    letterSpacing: "0.304px"
  headline-md:
    fontFamily: "Montserrat"
    fontSize: "13.6px"
    fontWeight: "600"
    lineHeight: "19.04px"
    letterSpacing: "0.304px"
  headline-sm:
    fontFamily: "Montserrat"
    fontSize: "20px"
    fontWeight: "500"
    lineHeight: "32px"
    letterSpacing: "0.16px"
  body-md:
    fontFamily: "Lexend"
    fontSize: "16.48px"
    fontWeight: "300"
    lineHeight: "26.368px"
    letterSpacing: "0.16px"
rounded:
  sm: "4px"
  md: "8px"
  lg: "100px"
  full: "9999px"
spacing:
  base: "2px"
  xs: "1px"
  sm: "2px"
  md: "4px"
  lg: "6px"
  xl: "8px"
components:
  button-primary:
    backgroundColor: "#f15e22"
    textColor: "#ffffff"
    rounded: "4px"
    padding: "6px"
    fontSize: "13.6px"
    fontWeight: "600"
    borderColor: "#ffffff"
  button-outline:
    textColor: "#f15e22"
    rounded: "8px"
    padding: "0px 15px"
    fontSize: "16.48px"
    fontWeight: "300"
    borderWidth: "1px"
    boxShadow: "rgba(0, 0, 0, 0.1) 0px 0px 5px 0px"
  button-secondary:
    backgroundColor: "#ffffff"
    textColor: "#ffffff"
    rounded: "4px"
    padding: "6px"
    fontSize: "13.6px"
    fontWeight: "600"
    borderColor: "#ffffff"
---

# Hands on learning activities — Design System

## Overview

Big Brain Box embodies the Creator and Sage archetypes, manifesting a design atmosphere that is both inventive and intellectually stimulating. The visual language directly supports hands-on learning activities, drawing inspiration from the engaging, educational experiences offered by brands like KiwiCo and Osmo. This design system prioritizes clarity and interactivity, ensuring that every element encourages exploration and discovery. The aesthetic is vibrant and approachable, designed to spark curiosity and foster a sense of achievement in children. It balances a playful energy with a clear, purposeful commitment to educational development, making complex concepts accessible and fun.

This design system is not minimalist or overly sophisticated; its primary audience dictates a direct, enthusiastic, and easily digestible visual communication style. It avoids muted palettes or abstract forms that might distance young learners. Instead, it embraces a dynamic and energetic approach, utilizing strong visual cues to guide interaction and highlight key learning points. The design is neither corporate nor overly childish; it strikes a considered balance that respects the intelligence of its audience while maintaining an inviting and stimulating presence. Every design choice reinforces the brand's dedication to interactive, educational growth, ensuring a consistent and impactful experience.

**Key characteristics:**

- Vibe — playful, educational, engaging, curious, interactive, vibrant
- Archetypes — The Creator, The Sage
- Comparable to — KiwiCo, Osmo, Code Ninjas, Kumon
- Design era — flat-2.0
- Emotional tone — enthusiastic-nurturing
- Target audience — Parents of elementary and middle school-aged children in Frisco, TX, who are seeking engaging, supplementary educational programs that foster creativity and critical thinking.
- Visual energy — 7/10 (high-energy/bold)

## Colors

The primary color, #f15e22, is a vibrant and energetic orange, signaling enthusiasm and creativity. This choice directly supports the brand's playful and engaging character, immediately capturing attention and conveying a sense of fun. The crisp #ffffff surface color provides a clean, bright backdrop, ensuring readability and allowing the primary accent to pop. This high-contrast pairing reinforces the brand's commitment to clarity and interactive learning, making information easily digestible and visually stimulating for young minds.

### Light mode

| Role | Hex | Name |
|------|-----|------|
| primary | `#f15e22` | Tomato |
| secondary | `#e9e6ed` | Lavender |
| accent / tertiary | `#720eec` | Violet |
| background | `#ffffff` | White |
| text | `#222222` | Near-Black |
| secondary text | `#333333` | Charcoal |
| border | `#222222` | Near-Black |
| link | `#f15e22` | Tomato |
| muted | `#212121` | Near-Black |

## Typography

The type system utilizes Lexend for headlines and Montserrat for body text. Lexend, with its clear and approachable letterforms, communicates the brand's educational yet playful essence, ensuring immediate legibility and a friendly tone for key messages. Montserrat provides a versatile and clean counterpoint for longer content, maintaining readability and a contemporary feel. This hierarchy ensures that information is presented clearly and engagingly, guiding users through content with a sense of purpose and approachability, aligning with the brand's interactive and educational goals.

### Font families

| Family | Role | Source | Weights |
|--------|------|--------|---------|
| Lexend | body | self-hosted | 300 |
| Montserrat | heading | self-hosted | 500, 600 |
| Montserrat | body | self-hosted | 600 |

### Type scale

| Role | Family | Size | Weight | Line height | Letter spacing |
|------|--------|------|--------|-------------|----------------|
| Display | Montserrat | 56px | 600 | 64.4px | -1.12px |
| Heading 2 | Montserrat | 13.6px | 600 | 19.04px | 0.304px |
| Heading 3 | Montserrat | 13.6px | 600 | 19.04px | 0.304px |
| Heading 4 | Montserrat | 20px | 500 | 32px | 0.16px |
| Body | Lexend | 16.48px | 300 | 26.368px | 0.16px |

### Conventions

- Heading case — title-case
- Body line-height — 26.368px

## Layout

- Base spacing unit — `2px`

## Elevation & Depth

### Shadows

| Context | Value |
|---------|-------|
| button | `rgba(0, 0, 0, 0.1) 0px 0px 5px 0px` |

## Shapes

Border-radius scale:

- `sm` — 4px
- `md` — 8px
- `lg` — 100px
- `full` — 9999px (pill / circular)

## Components

### Buttons

**Primary**

- Background — `#f15e22`
- Text — `#ffffff`
- Radius — `4px`
- Padding — `6px`
- Font size — `13.6px`
- Font weight — `600`
- Border — ` solid #ffffff`
- Sample copy — "Book Your Assessment"

**Outline**

- Text — `#f15e22`
- Radius — `8px`
- Padding — `0px 15px`
- Font size — `16.48px`
- Font weight — `300`
- Shadow — `rgba(0, 0, 0, 0.1) 0px 0px 5px 0px`
- Sample copy — "Districts & Schools				
				
									Curriculum-aligned Applied STEM workshops,"

**Secondary**

- Background — `#ffffff`
- Text — `#ffffff`
- Radius — `4px`
- Padding — `6px`
- Font size — `13.6px`
- Font weight — `600`
- Border — ` solid #ffffff`
- Sample copy — "Become a Partner"

## Do's and Don'ts

### Do

- Use Montserrat with weights 500 or 600 for all headings, rendered in title-case.
- Utilize Lexend (weight 300) for body text, maintaining a line-height of 26.368px for readability.
- Primary call-to-action buttons should feature a solid #f15e22 background, #ffffff text, and a 4px border-radius with no visible border.
- Outline buttons should use #f15e22 text, an 8px border-radius, and a subtle shadow (rgba(0, 0, 0, 0.1) 0px 0px 5px 0px).
- Incorporate the vibrant primary color #f15e22 to highlight key actions and elements, balanced with the clean #ffffff background.
- Employ frequent exclamations and light emoji usage in marketing copy to convey enthusiasm and approachability.
- Maintain a consistent base unit of 2px for all spacing and sizing, adhering to border radii of 4px (small), 8px (medium), and 100px (large).
- Use direct, action-oriented language in CTAs, such as 'Book Your Assessment' or 'Enroll course today!'.
- Ensure all body copy is accessible and avoids overly technical jargon, aligning with a 'Playful/Serious: 7/10' tone.

### Don't

- Avoid using gradients; the brand's visual style is flat with solid color blocks.
- Do not use serif fonts; the brand exclusively uses sans-serif typography (Lexend and Montserrat).
- Refrain from using complex, multi-layer shadows; only a single, subtle shadow (rgba(0, 0, 0, 0.1) 0px 0px 5px 0px) is applied to outline buttons.
- Do not use a monochrome color palette; leverage the vibrant #f15e22 primary, #720eec accent, and #e9e6ed secondary colors.
- Avoid overly formal or technical language; maintain a playful and enthusiastic tone (7/10 playful, 6/10 enthusiastic).
- Do not use sharp, unrounded corners; the smallest border-radius is 4px, indicating a preference for slightly rounded elements.
- Do not use excessive jargon; keep vocabulary moderate and accessible to parents.
- Avoid passive voice in CTAs; always use direct imperatives like 'Book Now' or 'Enroll'.

*Source — inferred*

## Voice

### Tone (1–10 scale)

| Axis | Score | Lean |
|------|-------|------|
| Formal ↔ Casual | 4/10 | formal |
| Playful ↔ Serious | 7/10 | serious |
| Enthusiastic ↔ Matter-of-fact | 6/10 | balanced |
| Respectful ↔ Irreverent | 2/10 | respectful |
| Technical ↔ Accessible | 3/10 | technical |

### Copywriting style

- Avg. sentence length — 10 words
- Vocabulary — moderate
- Jargon — some
- CTA style — action-oriented with clear options, often using 'Open' and 'Close' toggles, and direct imperatives like 'Book Now'
- Rhetorical devices — repetition

### Sample copy

> Engage your child with Big Brain Box’s hands-on learning programs in Frisco, TX! Fun, interactive activities that spark creativity & curiosity.

> Brighten Your Child’s Future with Hands-On Learning in Frisco, TX

> Your child’s future deserves a plan as unique as they are—custom learning paths designed for confidence and growth.

> Big Brainbox is where education comes to life. Through applied STEM, academic excellence, and personalized pathways, we prepare every student not just for school – b

> Seats filling fast! Summer Camp Just Got Smarter Exciting Hands-on Applied STEM projects this Summer!

## Logos

| Type | Variant | Format | URL | Confidence |
|------|---------|--------|-----|------------|
| primary | — | svg | [link](https://img.loadlogo.com/bigbrainbox.io) | 100% |
| favicon | — | png | [link](brands/bigbrainbox.io/logo-0.png) | 95% |
| favicon | — | png | [link](brands/bigbrainbox.io/logo-1.png) | 95% |
| favicon | — | png | [link](brands/bigbrainbox.io/logo-2.png) | 95% |
| primary | — | png | [link](brands/bigbrainbox.io/logo-3.png) | 85% |

## Sources

- Official brand guidelines — https://www.canva.com/docs/media-kits/
- Live brand page — https://extractvibe.com/brand/bigbrainbox.io
- Raw JSON — https://extractvibe.com/api/brand/bigbrainbox.io
- DESIGN.md (this file) — https://extractvibe.com/api/brand/bigbrainbox.io/design.md
- Extracted — 2026-11-04T06:33:42.885Z
- Generator — ExtractVibe vv1
- Quality score — 100/100