{"meta":{"url":"https://anthropic.com/","domain":"anthropic.com","extractedAt":"2026-04-26T13:05:03.356Z","schemaVersion":"v1","durationMs":21246,"extractionDepth":1,"qualityScore":100},"identity":{"brandName":"Home \\ Anthropic","description":"Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.","archetypes":[{"name":"The Sage","confidence":0.9},{"name":"The Creator","confidence":0.7}]},"logos":[{"type":"primary","url":"https://img.loadlogo.com/anthropic.com","originalUrl":"https://img.loadlogo.com/anthropic.com","format":"svg","confidence":1,"source":"loadlogo"},{"type":"favicon","originalUrl":"https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/681d52619fec35886a7f1a70_favicon.png","url":"brands/anthropic.com/logo-0.ico","format":"ico","confidence":0.95},{"type":"favicon","originalUrl":"https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/67d31dd7aa394792257596c5_webclip.png","url":"brands/anthropic.com/logo-1.png","format":"png","confidence":0.95},{"type":"primary","url":"brands/anthropic.com/logo-svg-2.svg","format":"svg","confidence":0.9},{"type":"primary","url":"brands/anthropic.com/logo-svg-3.svg","format":"svg","confidence":0.9},{"type":"primary","url":"brands/anthropic.com/logo-svg-4.svg","format":"svg","confidence":0.9},{"type":"primary","url":"brands/anthropic.com/logo-svg-5.svg","format":"svg","confidence":0.9},{"type":"primary","url":"brands/anthropic.com/logo-svg-6.svg","format":"svg","confidence":0.9},{"type":"primary","url":"brands/anthropic.com/logo-svg-7.svg","format":"svg","confidence":0.9},{"type":"primary","url":"brands/anthropic.com/logo-svg-8.svg","format":"svg","confidence":0.9}],"colors":{"lightMode":{"primary":{"hex":"#d97757","rgb":{"r":217,"g":119,"b":87},"name":"Burnt Sienna","role":"primary","source":"computed: button-sample-4 background-color","confidence":0.9898617511520738},"accent":{"hex":"#c6613f","rgb":{"r":198,"g":97,"b":63},"name":"Indian Red","role":"accent","source":"css-var: --swatch--accent","confidence":0.9},"background":{"hex":"#faf9f5","rgb":{"r":250,"g":249,"b":245},"name":"Off-White","role":"background","source":"computed: body background-color","confidence":0.85},"surface":{"hex":"#f0eee6","rgb":{"r":240,"g":238,"b":230},"name":"Linen","role":"surface","source":"computed: section-sample-0 background-color","confidence":0.7999999999999999},"text":{"hex":"#141413","rgb":{"r":20,"g":20,"b":19},"name":"Near-Black","role":"text","source":"computed: body color","confidence":0.85},"link":{"hex":"#141413","rgb":{"r":20,"g":20,"b":19},"name":"Near-Black","role":"link","source":"computed: a color","confidence":0.85},"border":{"hex":"#e8e6dc","rgb":{"r":232,"g":230,"b":220},"name":"Gainsboro","role":"border","source":"inferred: light gray in palette","confidence":0.35},"muted":{"hex":"#5e5d59","rgb":{"r":94,"g":93,"b":89},"name":"Dark Gray","role":"muted","source":"inferred: gray in palette","confidence":0.4}},"rawPalette":[{"hex":"#d97757","rgb":{"r":217,"g":119,"b":87},"source":"computed: button-sample-5","name":"Burnt Sienna"},{"hex":"#141413","rgb":{"r":20,"g":20,"b":19},"source":"computed: text-sample-0","name":"Near-Black"},{"hex":"#ffffff","rgb":{"r":255,"g":255,"b":255},"source":"css-var: --swatch--white","name":"White"},{"hex":"#c6613f","rgb":{"r":198,"g":97,"b":63},"source":"css-var: --swatch--accent","name":"Indian Red"},{"hex":"#e8e6dc","rgb":{"r":232,"g":230,"b":220},"source":"computed: text-sample-2","name":"Gainsboro"},{"hex":"#f0eee6","rgb":{"r":240,"g":238,"b":230},"source":"computed: section-sample-0","name":"Linen"},{"hex":"#788c5d","rgb":{"r":120,"g":140,"b":93},"source":"css-var: --swatch--olive","name":"Gray"},{"hex":"#faf9f5","rgb":{"r":250,"g":249,"b":245},"source":"computed: button-sample-1","name":"Off-White"},{"hex":"#5e5d59","rgb":{"r":94,"g":93,"b":89},"source":"css-var: --swatch--slate-light","name":"Dark Gray"},{"hex":"#e3dacc","rgb":{"r":227,"g":218,"b":204},"source":"css-var: --swatch--oat","name":"Gainsboro"},{"hex":"#bcd1ca","rgb":{"r":188,"g":209,"b":202},"source":"css-var: --swatch--cactus","name":"Silver"},{"hex":"#6a9bcc","rgb":{"r":106,"g":155,"b":204},"source":"css-var: --swatch--sky","name":"Cornflower Blue"},{"hex":"#cbcadb","rgb":{"r":203,"g":202,"b":219},"source":"css-var: --swatch--heather","name":"Light Gray"},{"hex":"#c46686","rgb":{"r":196,"g":102,"b":134},"source":"css-var: --swatch--fig","name":"Indian Red"},{"hex":"#ebcece","rgb":{"r":235,"g":206,"b":206},"source":"css-var: --swatch--coral","name":"Light Gray"},{"hex":"#3d3d3a","rgb":{"r":61,"g":61,"b":58},"source":"css-var: --swatch--slate-medium","name":"Charcoal"},{"hex":"#b0aea5","rgb":{"r":176,"g":174,"b":165},"source":"css-var: --swatch--cloud-medium","name":"Dark Silver"},{"hex":"#d1cfc5","rgb":{"r":209,"g":207,"b":197},"source":"css-var: --swatch--cloud-light","name":"Light Gray"},{"hex":"#87867f","rgb":{"r":135,"g":134,"b":127},"source":"css-var: --swatch--cloud-dark","name":"Gray"},{"hex":"#ebdbbc","rgb":{"r":235,"g":219,"b":188},"source":"css-var: --swatch--manilla","name":"Wheat"},{"hex":"#d4a27f","rgb":{"r":212,"g":162,"b":127},"source":"css-var: --swatch--kraft","name":"Tan"}]},"typography":{"families":[{"name":"Anthropic Serif","role":"body","source":"self-hosted","weights":[400,600],"fallbackStack":"Georgia, sans-serif","confidence":0.95},{"name":"Anthropic Sans","role":"heading","source":"self-hosted","weights":[500,600,700],"fallbackStack":"Arial, sans-serif","confidence":0.85},{"name":"Anthropic Serif","role":"heading","source":"self-hosted","weights":[400],"fallbackStack":"Georgia, sans-serif","confidence":0.95},{"name":"Anthropic Sans","role":"body","source":"self-hosted","weights":[400,500],"fallbackStack":"Arial, sans-serif","confidence":0.85}],"scale":{"body":{"fontFamily":"Anthropic Serif","fontSize":"20px","fontWeight":400,"lineHeight":"28px"},"h1":{"fontFamily":"Anthropic Sans","fontSize":"60.8653px","fontWeight":700,"lineHeight":"66.9518px"},"h2":{"fontFamily":"Anthropic Serif","fontSize":"90.7755px","fontWeight":400,"lineHeight":"99.8531px"},"h3":{"fontFamily":"Anthropic Sans","fontSize":"24px","fontWeight":600,"lineHeight":"31.2px"},"h6":{"fontFamily":"Anthropic Sans","fontSize":"12px","fontWeight":500,"lineHeight":"15px"}},"conventions":{"headingCase":"sentence-case","bodyLineHeight":"28px"}},"spacing":{"baseUnit":"2px","borderRadius":{"small":"8px","large":"12px"}},"assets":[],"voice":{"toneSpectrum":{"formalCasual":2,"playfulSerious":9,"enthusiasticMatterOfFact":7,"respectfulIrreverent":2,"technicalAccessible":4},"copywritingStyle":{"avgSentenceLength":15,"vocabularyComplexity":"moderate","jargonUsage":"some","rhetoricalDevices":["repetition"],"ctaStyle":"direct, action-oriented verbs often followed by specific topics or benefits"},"contentPatterns":{"headingCase":"sentence-case","emojiUsage":"light","exclamationFrequency":"frequent","questionUsageInHeadings":false,"bulletPreference":false},"sampleCopy":["Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.","AI research and products that put safety at the frontier","AI will have a vast impact on the world. Anthropic is a public benefit corporation dedicated to securing its benefits and mitigating its risks.","No ads. No sponsored content. Just genuinely helpful conversations.","The first AI-assisted drive on another planet. Claude helped NASA’s Perseverance rover travel four hundred meters on Mars."]},"rules":{"dos":["Prioritize Anthropic Serif (400, 600) for body text and Anthropic Sans (500, 600, 700) for headings, with Anthropic Serif (400) also available for headings.","Maintain a body line-height of 28px for optimal readability.","Use sentence-case for all headings to maintain a consistent, accessible tone.","Primary brand color #d97757 should be used for key interactive elements like primary buttons and highlights, contrasted with #faf9f5 background and #141413 text.","Apply a subtle, multi-layer shadow for dropdowns: rgba(0, 0, 0, 0.01) 0px 2px 2px 0px, rgba(0, 0, 0, 0.02) 0px 4px 4px 0px.","Implement rounded corners with a base unit of 2px, specifically 8px for small elements and 12px for larger interactive components like buttons.","Construct primary buttons with a #d97757 background, #ffffff text, 12px border-radius, and a #ffffff border, with padding of 8px 16px.","Use direct, action-oriented verbs in CTAs, often followed by specific topics or benefits, and incorporate light emoji and frequent exclamations in copy where appropriate to convey enthusiasm."],"donts":["Avoid using gradients in any design elements, as the brand's aesthetic is flat and clean.","Do not use sharp, 0px border radii for interactive elements, except for specific secondary button bottom edges (0px 0px 8px 8px).","Refrain from using overly technical jargon without clear explanation; aim for a balance between technical accuracy and accessibility (4/10 technical score).","Do not deviate from the specified color palette; avoid introducing new primary or accent colors.","Avoid excessive or bold shadows; only use the subtle multi-layer shadow found for specific UI elements like dropdowns.","Do not use title case for headings; strictly adhere to sentence-case.","Avoid overly casual or playful language; maintain a serious and matter-of-fact tone (9/10 serious, 7/10 matter-of-fact)."],"source":"inferred"},"vibe":{"summary":"Anthropic projects a serious, safety-first, and research-driven image, emphasizing responsibility in AI development. The brand feels authoritative and trustworthy, with a focus on impact and mitigating risks.","tags":["safety-first","research-driven","authoritative","responsible","serious","interpretable","steerable"],"visualEnergy":3,"designEra":"contemporary-minimal","comparableBrands":["OpenAI","DeepMind","Google AI","Microsoft Research"],"emotionalTone":"trustworthy-responsible","targetAudienceInferred":"AI researchers, policymakers, ethical technology advocates, and organizations seeking reliable AI solutions.","confidence":0.95},"officialGuidelines":{"discoveredUrl":"https://brandfetch.com/anthropic.com","hasOfficialKit":true,"guidelineRules":[]},"buttons":{"styles":[{"variant":"secondary","backgroundColor":"#faf9f5","textColor":"#141413","borderRadius":"0px 0px 8px 8px","borderColor":"#141413","padding":"12px 31.4776px","fontSize":"18px","fontWeight":600,"sampleText":"Skip to main content","confidence":0.6},{"variant":"outline","textColor":"#ffffff","borderRadius":"12px","borderColor":"#87867f","borderWidth":"1px","padding":"8px 16px","fontSize":"12px","fontWeight":500,"sampleText":"Customize cookie settings","confidence":0.7},{"variant":"primary","backgroundColor":"#d97757","textColor":"#ffffff","borderRadius":"12px","borderColor":"#ffffff","padding":"8px 16px","fontSize":"12px","fontWeight":500,"sampleText":"Accept all cookies","confidence":0.85}]},"effects":{"shadows":[{"value":"rgba(0, 0, 0, 0.01) 0px 2px 2px 0px, rgba(0, 0, 0, 0.02) 0px 4px 4px 0px, rgba(0, 0, 0, 0.04) 0px 16px 24px 0px","source":"[class*=\"dropdown\"]","context":"dropdown"}],"gradients":[]},"designAssets":[{"src":"https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/69d537c96b8953d88ab6bdaf_durandal-hero.webp","width":1440,"height":1575,"format":"webp","context":"body"}],"ogImage":"https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/68309ab48369f7ad9b4a40e1_open-graph.jpg","iconLibrary":{"name":"Phosphor","confidence":0.95,"sampleIcons":["l","s","xs"],"source":"class-pattern"}}