<!-- Generated by ExtractVibe — https://extractvibe.com/brand/ameequestriandesign.com -->
<!-- Extracted: 2026-08-11T10:40:12.687Z | Schema: v1 | Quality: 100/100 -->
---
version: alpha
name: "Ropa de Equitación de Alta Calidad · ÂME Equestrian Design"
description: "Ropa de Equitación de Alta Calidad · ÂME Equestrian Design embodies a sophisticated, understated luxury that bridges the gap between traditional equestrian heritage and contemporary minimalism. The brand projects an air of exclusive elegance and craftsmanship, appealing to riders who value refined aesthetics and high-quality materials over flashy trends."
colors:
  primary: "#666666"
  tertiary: "#f78da7"
  neutral: "#222222"
  surface: "#eeeeee"
  on-surface: "#000000"
  on-surface-secondary: "#222222"
  border: "#f2f2f2"
  link: "#747474"
  surface-dark: "#ffffff"
typography:
  display-lg:
    fontFamily: "Poppins"
    fontSize: "30px"
    fontWeight: "400"
    lineHeight: "36px"
  headline-lg:
    fontFamily: "Poppins"
    fontSize: "36px"
    fontWeight: "600"
    lineHeight: "46.8px"
  headline-sm:
    fontFamily: "Poppins"
    fontSize: "22px"
    fontWeight: "600"
    lineHeight: "26.4px"
  body-md:
    fontFamily: "Poppins"
    fontSize: "13px"
    fontWeight: "400"
    lineHeight: "24.1429px"
rounded:
  md: "6px"
  full: "9999px"
spacing:
  base: "2px"
  xs: "1px"
  sm: "2px"
  md: "4px"
  lg: "6px"
  xl: "8px"
components:
  button-secondary:
    backgroundColor: "#f9f9f9"
    textColor: "#222222"
    rounded: "6px"
    padding: "10px"
    fontSize: "15px"
    fontWeight: "500"
    borderColor: "#f2f2f2"
    borderWidth: "1px"
  button-outline:
    textColor: "#000000"
    rounded: "0px"
    padding: "0px 13px"
    fontSize: "13px"
    fontWeight: "400"
    borderColor: "#e0d6d5"
    borderWidth: "3px 3px 1px"
---

# Ropa de Equitación de Alta Calidad · ÂME Equestrian Design — Design System

## Overview

The visual identity of ÂME Equestrian Design is defined by a sophisticated, understated luxury that harmonizes traditional equestrian heritage with contemporary minimalism. This aesthetic rejects flashy trends in favor of refined elegance and visible craftsmanship, projecting an air of exclusive quality that appeals to discerning riders. The design atmosphere is grounded in the archetypes of The Ruler and The Creator, balancing authoritative stability with artistic precision. Comparable to brands like Ariat, Horseware Ireland, Kavallerie, and Riding Culture, the visual language prioritizes clean lines, generous whitespace, and a restrained color palette to convey premium status without verbal assertion. The interface feels calm, organized, and inherently trustworthy, mirroring the discipline and grace of the equestrian sport itself. Every element serves a functional purpose while contributing to a cohesive narrative of high-end utility. The design IS NOT ornate, cluttered, or overly decorative; it avoids visual noise to let the product quality speak for itself. This approach ensures that the user experience remains focused on clarity and ease of navigation, reinforcing the brand’s commitment to excellence. The emotional register is one of quiet confidence and serene professionalism, creating a digital environment where sophistication is felt rather than shouted. By adhering to strict minimalist principles, the design fosters a sense of timelessness, ensuring that the brand remains relevant and appealing across seasons and shifting trends. The overall effect is a seamless blend of heritage and modernity, where every pixel reflects the brand’s dedication to superior materials and refined aesthetics.

**Key characteristics:**

- Vibe — elegant, minimalist, premium, sophisticated, craftsmanship, understated
- Archetypes — The Ruler, The Creator
- Comparable to — Ariat, Horseware Ireland, Kavallerie, Riding Culture
- Design era — classic-editorial
- Emotional tone — refined-premium
- Target audience — Affluent equestrians who prioritize style, comfort, and quality, likely participating in disciplines like dressage or show jumping, and valuing European craftsmanship.
- Visual energy — 3/10 (calm/understated)

## Colors

The color palette centers on a neutral gray (#666666) paired with pure white (#ffffff) surfaces to establish a clean, premium foundation. This monochromatic approach eliminates visual distraction, allowing the product imagery and typography to take center stage. The gray conveys stability and sophistication, while the white surface ensures clarity and openness. This restrained selection signals understated luxury and craftsmanship, avoiding bold colors that might detract from the brand’s elegant and minimalist character.

### Light mode

| Role | Hex | Name |
|------|-----|------|
| primary | `#666666` | Dim Gray |
| accent / tertiary | `#f78da7` | Hot Pink |
| surface | `#eeeeee` | White Smoke |
| background | `#ffffff` | White |
| text | `#000000` | Black |
| secondary text | `#222222` | Near-Black |
| border | `#f2f2f2` | White Smoke |
| link | `#747474` | Dim Gray |
| muted | `#222222` | Near-Black |

### Dark mode

| Role | Hex | Name |
|------|-----|------|
| background | `#ffffff` | White |

## Typography

The type system relies exclusively on Poppins, a geometric sans-serif that balances modernity with approachability. Its clean lines and consistent weight reflect the brand’s minimalist ethos and attention to detail. Hierarchy is established through subtle variations in font weight and size, ensuring readability without resorting to decorative elements. This uniformity communicates precision and order, reinforcing the sophisticated and premium nature of the equestrian experience while maintaining a contemporary, accessible feel.

### Font families

| Family | Role | Source | Weights |
|--------|------|--------|---------|
| Poppins | body | self-hosted | 400, 500, 600 |
| Poppins | heading | self-hosted | 400, 600 |

### Type scale

| Role | Family | Size | Weight | Line height | Letter spacing |
|------|--------|------|--------|-------------|----------------|
| Display | Poppins | 30px | 400 | 36px | — |
| Heading 2 | Poppins | 36px | 600 | 46.8px | — |
| Heading 4 | Poppins | 22px | 600 | 26.4px | — |
| Body | Poppins | 13px | 400 | 24.1429px | — |

### Conventions

- Heading case — title-case
- Body line-height — 24.1429px

## Layout

- Base spacing unit — `2px`

## Elevation & Depth

### Shadows

| Context | Value |
|---------|-------|
| dropdown | `rgba(0, 0, 0, 0.1) 0px 4px 10px -2px` |

### Gradients

- `linear-gradient(90deg, rgb(233, 233, 233) 55%, rgb(255, 255, 255) 55%)`

## Shapes

Border-radius scale:

- `md` — 6px
- `full` — 9999px (pill / circular)

## Components

### Buttons

**Secondary**

- Background — `#f9f9f9`
- Text — `#222222`
- Radius — `6px`
- Padding — `10px`
- Font size — `15px`
- Font weight — `500`
- Border — `1px solid #f2f2f2`
- Sample copy — "Denegar"

**Outline**

- Text — `#000000`
- Radius — `0px`
- Padding — `0px 13px`
- Font size — `13px`
- Font weight — `400`
- Border — `3px 3px 1px solid #e0d6d5`
- Sample copy — "Women’s"

## Do's and Don'ts

### Do

- Use Poppins font family for all typography; apply weights 400, 500, and 600 for body text and headings respectively.
- Format all headings in Title Case (e.g., 'Discover The Elegance') and maintain a body line-height of 24.1429px for readability.
- Style primary interactive elements using outline buttons with 0px border-radius, #e0d6d5 border color, and #000000 text, padded with 0px 13px.
- Style secondary actions (e.g., 'Denegar') with a #f9f9f9 background, #222222 text, 6px border-radius, and #f2f2f2 border.
- Apply a subtle drop shadow only to dropdowns and floating elements using rgba(0, 0, 0, 0.1) 0px 4px 10px -2px; avoid shadows on flat surfaces.
- Use #666666 as the primary neutral for secondary text or icons, and #000000 for primary headings and critical information.
- Incorporate #f78da7 sparingly as an accent color for highlights or key interactive states, ensuring it does not dominate the palette.
- Utilize a linear-gradient background (rgb(233, 233, 233) to rgb(255, 255, 255) at 55%) for section dividers or subtle background textures.

### Don't

- Do not use emoji in any marketing copy or UI elements; the brand maintains a serious, formal tone.
- Avoid using exclamation marks in headings or body copy; keep the voice matter-of-fact and elegant.
- Do not use serif fonts; the brand is strictly sans-serif (Poppins) to maintain a modern, clean aesthetic.
- Avoid sharp, aggressive corners on buttons; use 0px radius for outlines and 6px for filled buttons to maintain softness.
- Do not use vibrant or saturated background colors; stick to #ffffff, #f9f9f9, and #f78da7 for a clean, airy feel.
- Avoid title-case for body text; reserve Title Case exclusively for headings to create clear visual hierarchy.
- Do not apply heavy or multi-layer shadows to cards or buttons; keep depth effects minimal and subtle.
- Avoid using lowercase for headings; the brand uses Title Case to convey authority and elegance.

*Source — merged*

## Voice

### Tone (1–10 scale)

| Axis | Score | Lean |
|------|-------|------|
| Formal ↔ Casual | 7/10 | casual |
| Playful ↔ Serious | 8/10 | serious |
| Enthusiastic ↔ Matter-of-fact | 6/10 | balanced |
| Respectful ↔ Irreverent | 2/10 | respectful |
| Technical ↔ Accessible | 4/10 | technical |

### Copywriting style

- Avg. sentence length — 8 words
- Vocabulary — moderate
- Jargon — some
- CTA style — direct imperative commands
- Rhetorical devices — alliteration, parallelism

### Sample copy

> Descubre la elegancia de la élite ecuestre.

> La elegancia no está reñida con la comodidad

> MADE BY HAND IN SPAIN

> Would you like to become a brand ambassador?DM US

> Encuentra tu estilo

## Logos

| Type | Variant | Format | URL | Confidence |
|------|---------|--------|-----|------------|
| favicon | — | webp | [link](brands/ameequestriandesign.com/logo-0.webp) | 95% |
| favicon | — | webp | [link](brands/ameequestriandesign.com/logo-1.webp) | 95% |
| favicon | — | webp | [link](brands/ameequestriandesign.com/logo-2.webp) | 95% |
| primary | color | png | [link](brands/ameequestriandesign.com/logo-3.png) | 85% |
| primary | color | — | [link](#) | 85% |

## Sources

- Official brand guidelines — https://communities.howardhughes.com/media-kit-and-brand-style-guide/
- Live brand page — https://extractvibe.com/brand/ameequestriandesign.com
- Raw JSON — https://extractvibe.com/api/brand/ameequestriandesign.com
- DESIGN.md (this file) — https://extractvibe.com/api/brand/ameequestriandesign.com/design.md
- Extracted — 2026-08-11T10:40:12.687Z
- Generator — ExtractVibe vv1
- Quality score — 100/100